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Navigating Luxury In China: Advice From The Front Line
Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China. Read More
5 Reasons Why Luxury Brands Can’t Afford to Skip WeChat Marketing
Here are the top five benefits of WeChat marketing for luxury brands in China. Read More
Opinion: Get on Board with Chinese Luxury Spenders – or Miss the Boat
Doubters of the strength of Chinese luxury spenders are still stuck far in the past. Read More
WeChat Edges Closer to Internet Dominance with Launch of ‘WeChatpedia’
Launch of new WePage function for brands (dubbed 'WeChatpedia') takes the mega-app one step closer to a technology takeover in China. Read More
1 Million Mini-Programs: What the Latest Mini-Program Stats Mean for Luxury Brands
China moves at lightning speed. While your brand is busy deciding whether or not to open a mini-program, the entire ecosystem has changed. See the latest mini-program stats here. Read More
Chinese Whispers: Rimowa to Regain China Distribution Rights, and More
LVMH-owned luxury luggage label Rimowa is planning to regain the control of its distribution rights in China's first-tier cities. Read More
Whatever Baby Wants: 5 Savvy WeChat Luxury Campaigns for Children’s Day
Many luxury brands have launched specially-designed Children's Day campaigns for the Chinese market on social media. Here are five WeChat campaigns that caught our attention. Read More
5 Chinese New Year Resolutions for Luxury Brands on WeChat
Four experts lay out the WeChat goals luxury brands should be prioritizing in the Year of the Dog. Read More
Luxury Brands Underestimate WeChat’s Importance Offline
From overseas Chinese New Year promotions to flash sales, brands are finding innovative ways to use WeChat to drive customers into stores—and there’s room for improvement. Read More
WeChat Opens its Closed Ecosystem for Brands
A new feature called “brand zone” allows brands to sell directly to users even if they aren’t followers. Luxury brands are approaching the new function in different ways. Read More
