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Chinese customers and influencers have rapidly become front-row denizens at fashion shows, with a dedicated staff pampering them. Read More

To attract the attention of Chinese consumers, luxury brands have released special-edition Year of the Pig products to welcome this year's Lunar New Year. Read More

Many luxury brands are channeling this year’s charming zodiac character (the pig) to create a wealth of different motifs, hoping to bring lots of Chinese holiday spirit to consumers. Read More

Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China. Read More

Here are the top five benefits of WeChat marketing for luxury brands in China. Read More

Doubters of the strength of Chinese luxury spenders are still stuck far in the past. Read More

Launch of new WePage function for brands (dubbed 'WeChatpedia') takes the mega-app one step closer to a technology takeover in China. Read More

China moves at lightning speed. While your brand is busy deciding whether or not to open a mini-program, the entire ecosystem has changed. See the latest mini-program stats here. Read More

LVMH-owned luxury luggage label Rimowa is planning to regain the control of its distribution rights in China's first-tier cities. Read More

Many luxury brands have launched specially-designed Children's Day campaigns for the Chinese market on social media. Here are five WeChat campaigns that caught our attention. Read More