longchamp
The Winners and Losers in Luxury WeChat Campaigns This Week, August 4
We pick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More
Vogue China Targets Digitally-Savvy Chinese With Sales on WeChat Mini Program
The fashion magazine Vogue China teams up with Stella McCartney to exclusively debut and sell the brand's autumn collection on WeChat. Read More
5 Ways Mini Programs Will Reshape Luxury Retailing in China
Here are five ways that luxury brands in China can make the most of the new Mini Program feature on WeChat to help their business. Read More
10 Great Luxury WeChat Campaigns to Honor Mom This Mother’s Day
Many high-end brands have launched specially-designed Mother's Day campaigns for the Chinese market on social media as more consumers celebrate the holiday. Read More
From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Chanel is bringing WeChat followers to a pop-up store in Shanghai, while Mei.com is using fashion influencers to dish out style tips. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Lamborghini, TAG Heuer, Longchamp, Burberry, and Shu Uemura. Read More
Longchamp Adds French Flair To China’s Massive Masstige Market
It's not just American brands like Coach and Michael Kors cashing in on China's affordable luxury boom as French handbag maker Longchamp moves in on the market. Read More
Spring Festival Spotlight | Year Of The Horse Fashion Guide
Burberry, DVF, Longchamp, and Ralph Lauren are among the brands that have launched special-edition equestrian designs for the upcoming Lunar New Year. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 23, 2013, featuring Longchamp, Ritz-Carlton, and Cadillac. Read More
Longchamp Cuts The Ribbon In Nanjing
Following up the launch last month of the sprawling "Maison Canton Road" location in Hong Kong, this week the French leather and luxury goods maker Longchamp cut the ribbon on its newest China location at Nanjing's Deji Plaza mall. Read More
