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Young Brands Dominate NYFW Amid COVID-19
Despite the COVID-19 outbreak and some high-profile departures, New York Fashion Week hasn’t lost its allure, at least not for emerging designers. Read More
How to Reach Chinese Men with Your Luxury Brand
China’s roughly 33 million surplus men, commonly referred to as Guanggun or “bare branches” have become a powerful consumer base for global luxury brands. Read More
Luxury Brands Celebrate the Year of the Rat
The Lunar New Year is always a good excuse for luxury brands to offer cultural products to Chinese consumers, and this year, it’s the Year of the Rat! Read More
The Business of Making a Mr. Bags
Mr. Bags, by leveraging a precise positioning on bags via a “minutes sold out” model, has become a super salesman, helping brands to sell, consumers to buy. Read More
Gen Zers vs. Millennials: How and Why Brands Must Know the Difference
Many brands market to millennials and Gen Zers as one group in China, but because of their unique differences, they must be targeted separately. Read More
Customization in China: What Brands Can Do
China’s passion for customization is deeper than a personal branding fad and more as a movement that’s here to stay. Read More
WeChat Leads the Future of Luxury Social E-commerce with Mini Program
Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read More
Importing the Catwalk: How High-End Fashion Shows Came to China
Chinese customers and influencers have rapidly become front-row denizens at fashion shows, with a dedicated staff pampering them. Read More
Luxury Brands Push the Pig In Chinese New Year Campaigns
To attract the attention of Chinese consumers, luxury brands have released special-edition Year of the Pig products to welcome this year's Lunar New Year. Read More
We Pick the 7 Cutest (and Smartest) ‘Year of the Pig’ WeChat Campaigns
Many luxury brands are channeling this year’s charming zodiac character (the pig) to create a wealth of different motifs, hoping to bring lots of Chinese holiday spirit to consumers. Read More
