longchamp

Four experts lay out the WeChat goals luxury brands should be prioritizing in the Year of the Dog. Read More

From overseas Chinese New Year promotions to flash sales, brands are finding innovative ways to use WeChat to drive customers into stores—and there’s room for improvement. Read More

A new feature called “brand zone” allows brands to sell directly to users even if they aren’t followers. Luxury brands are approaching the new function in different ways. Read More

The most sought after fashion blogger in China is giving the French accessories label both market insights and greater reach ahead of a holiday many Western brands get wrong. Read More

At a time when Chinese millennials aspire to be KOLs themselves, are celebrity luxury brand ambassadors still relevant? Read More

Hermès launched its very first WeChat pop-up store to sell Apple Watch recently, further signaling its ambition to go digital in China. Read More

By analyzing Longchamp, Dior, and Michael Kors's WeChat mini programs, we gave suggestions on what luxury brands should consider before opening one. Read More

By 2020, Chinese social media use is estimated to hit 647 million active users, making a presence on local platforms essential for luxury brands. Read More

We pick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More

The fashion magazine Vogue China teams up with Stella McCartney to exclusively debut and sell the brand's autumn collection on WeChat. Read More