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Flashy Logos Are Making a Comeback in China
Their renewed popularity is inspired by particular cultural and economic shifts in the country. It’s crucial that brands have an underlying identity that resonates with or without prominent logos. Read More
Gucci CEO Marco Bizzarri: China’s Luxury Consumers Aren’t ‘Ashamed’ to Wear Logos
At the New York Times International Luxury Conference, Gucci's CEO and other top executives shared their thoughts on whether the logo is dead in China's luxury market. Read More
LVMH’s Scaled-Back China Strategy Earns 8 Percent Mainland Growth
The conglomerate reduced lower-tier store openings and de-stocked spirits as part of its strategy to cope with China's 2013 luxury slowdown. Read More
China’s Middle-Class Luxury Consumers Loved Buying Abroad And Burberry In 2013
A comprehensive new survey by iFeng outlines what items Chinese luxury consumers are buying, where they're buying them, how they're using them, and more. Read More
Louis Vuitton’s Beijing Opening Heavy On Celebs; Light On Logos
Louis Vuitton opened its new Beijing women's store on Friday with a star-studded party featuring Fan Bingbing, Du Juan, Liu Wen, and a few mannequins showing off decidedly logo-free looks that line up with the brand's new marketing strategy. Read More
