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What Upheaval At One Shanghai Mall Says About China’s Luxury Market
From March 2017 to September 2018, sixteen high-end luxury fashion brands have opened stores or begun the process of opening stores in IFC Shanghai. Read More
How Luxury Brands Court Cultural-Conscious Chinese Consumers
Luxury brands Moynat and Longchamp partnered with Chengdu IFS and Huasheng Media to help them court a new breed of cultural-conscious consumers in China. Read More
The 6 Male Instagram Stars Taking China by Storm
Here are the top Chinese teen heartthrobs that you need to start following on Instagram. Read More
Opinion: What It Takes To Create an “IT Style” for Chinese Millennials
While many luxury brands strive for fine-tuning digital communication to a young audience, some turn to improve innovation to become makers of "IT Style". Read More
Reality-show Idols Are the New Darlings of Luxury Brands in China
From Fendi to Loewe, a number of luxury brands in China have worked with the reality show idols to ride on their massive following on social media. Read More
Chinese Whispers: Valentino’s Tmall Pop-up, and More
In this edition of Headline From China, we present news about the luxury market from local Chinese media from April 23-27, 2018. Read More
The 5 Diverging Ways Luxury Brands Approach E-Commerce in China
How should luxury brands tackle e-commerce in China in 2018? We chart out the options. Read More
Naughty or Nice? Rating Luxury Brands’ Christmas WeChat Campaigns
Many luxury brands launched Christmas campaigns for the Chinese market on WeChat. However, only some are good for goodness’ sake. Read More
The Luxury Rivalry Between Alibaba and JD.com: What You Need to Know
Alibaba Group and JD.com have ramped up their efforts to woo international luxury brands over the past few years; here is what you need to know about their competition. Read More
Luxury Brands Celebrate Chinese Valentine’s Day, WeChat Style
With Chinese Valentine's Day only a couple of weeks away, several luxury brands are doing campaigns and making exclusive offers on WeChat. Read More
