loewe
Five Luxury Brands That Are Winning 520 Day In China
To capitalize on the consumption rebound in China’s market right now, luxury brands are spending more than usual on their 520 marketing campaigns this year. Read More
How Luxury Is Reaching Consumers During Lockdown
Jing Daily summarizes how Loewe, Prada, Gucci, Manolo Blahnik and YSL Beauty connect with consumers at home via social marketing campaigns. Read More
Interview: Mukzin Adds a Touch of Ancient China to New York Fashion Week
Jing Daily talked to Mukzin during New York Fashion Week on navigating the impact of coronavirus for their show, using Chinese elements, and more. Read More
The It Bag Goes Unisex in China
Today Chinese millennial men are looking beyond beauty, and the It bag market is the next step to make their style statements heard. Read More
At PFW, Which Brands Connected With China’s Millennials?
Fashion week presents an opportunity for brands to connect with Chinese audiences. In Paris, some brands excelled while others missed the mark. Read More
The Store that Cracked the Code to Attracting Independent Chinese Travelers
Jing Daily explores how Ekseption, a popular multi-brand fashion store located in Madrid, is successfully cultivating a growing Chinese customer base. Read More
Customization in China: What Brands Can Do
China’s passion for customization is deeper than a personal branding fad and more as a movement that’s here to stay. Read More
Fosun-Owned High-Fashion Label Lanvin Welcomes New Creative Director
China-owned 130-year-old French luxury brand Lanvin named Bruno Sialelli, an industry unknown, to be its new creative director. Read More
West Wins in Luxury E-commerce Site Ranking, as China Plays Catch-up
Chinese consumers still see services provided by Western luxury e-commerce platforms as more satisfying and advanced than their Chinese counterparts. Read More
What Upheaval At One Shanghai Mall Says About China’s Luxury Market
From March 2017 to September 2018, sixteen high-end luxury fashion brands have opened stores or begun the process of opening stores in IFC Shanghai. Read More
