loewe
Why Loewe’s Dedication To Craft Pays Off In China
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Balenciaga, Nike, and Loewe. Read More
Luxury Marketing in 2021 Will Look (and Feel) a Lot More Animated
If there’s one trend that has exploded and become ubiquitous across consumer segments over the past few years, it’s the influence of video games and the cartoon-ification of marketing. As… Read More
The Luxury Brand Playbook for 2021: Copying What Works in China
The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Read More
Q&A: Loewe CEO Pascale Lepoivre on Creative Content for Luxury
In the fourth and final installment of our year-end Q&A series, we caught up with Pascale Lepoivre, CEO of the Spanish luxury fashion house Loewe. Read More
Content-Commerce Could Help Secondhand Luxury Gain Critical Mass in China
In China, despite years of resistance from consumers to buying used items, the secondhand luxury market is growing faster than ever. Read More
How Home Fragrances Became A Post-COVID Craze In China
The COVID-19 crisis, a greater awareness of perfume culture, and growing patriotism have all played a critical role in China’s hot home fragrance market. Read More
Louis Vuitton, Prada, and Loewe: Three Brands, Three China Content Strategies
Before, brands were under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal. Read More
Against Odds, PFW Successfully Connects With China
Paris Fashion Week Spring 2021 made clear that livestreaming and watch parties are the foolproof way to capture audiences in China. Read More
Domestic Luxury Shopping is Here to Stay in China — To the Dismay of Overseas Retailers
Covid-19 put the brakes on the international tourist-shopper trend and shifted consumer buying habits in China, accelerating the domestic shopping trend. Read More
Loewe’s Content-Commerce Approach is the Winning Luxury Strategy for the 2020s
Spanish luxury brand Loewe proves that it is possible to build a strong consumer base through a strong content-commerce-based strategy in China. Read More
