loewe
Reality-show Idols Are the New Darlings of Luxury Brands in China
From Fendi to Loewe, a number of luxury brands in China have worked with the reality show idols to ride on their massive following on social media. Read More
Chinese Whispers: Valentino’s Tmall Pop-up, and More
In this edition of Headline From China, we present news about the luxury market from local Chinese media from April 23-27, 2018. Read More
The 5 Diverging Ways Luxury Brands Approach E-Commerce in China
How should luxury brands tackle e-commerce in China in 2018? We chart out the options. Read More
Naughty or Nice? Rating Luxury Brands’ Christmas WeChat Campaigns
Many luxury brands launched Christmas campaigns for the Chinese market on WeChat. However, only some are good for goodness’ sake. Read More
The Luxury Rivalry Between Alibaba and JD.com: What You Need to Know
Alibaba Group and JD.com have ramped up their efforts to woo international luxury brands over the past few years; here is what you need to know about their competition. Read More
Luxury Brands Celebrate Chinese Valentine’s Day, WeChat Style
With Chinese Valentine's Day only a couple of weeks away, several luxury brands are doing campaigns and making exclusive offers on WeChat. Read More
8 High-End Shopping Malls Sought Out by Luxury Brands in China
Here are 8 upscale department stores in China and how they have embraced the "New Retail" business model to connect online sales to their offline business. Read More
Tmall’s New Luxury Pavilion Taps Spanish Luxury Brand Loewe for Special Sale
On August 10, LVMH-owned Spanish luxury label Loewe will make its debut on Tmall's new Luxury Pavilion, for Alibaba's super VIP members. Read More
10 Great Luxury WeChat Campaigns to Honor Mom This Mother’s Day
Many high-end brands have launched specially-designed Mother's Day campaigns for the Chinese market on social media as more consumers celebrate the holiday. Read More
Remembering Ren Hang: How the Late Photographer Left His Mark on Art and Luxury in China
The iconic artist known for his provocatively playful imagery was noticed by Gucci, Rick Owens, Opening Ceremony, and other major brands. Read More
