loewe
China Marketing Picks: Loewe’s 520 Brand Film, Seesaw’s Self-Collab, Calvin Klein’s Virtual Idols
A selection of recent China marketing efforts by LVMH-owned Spanish brand Loewe, specialty coffee pioneer Seesaw Coffee, and Calvin Klein. Read More
Making Subculture Into Culture: Why Luxury Loves Anime
Why the likes of Gucci and Loewe are turning to anime and manga to make luxury wares into instant collectibles. Read More
Can Loewe x On Collab Leverage China’s Fitness Fever?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Which Paris Fashion Week Brands Understood China?
With the close of Paris Fashion Week, Jing Daily’s highlights are a must-read to find out how brands connected with China’s valuable luxury market. Read More
6 Luxury V-Day Capsules Young China Adores
Luxury and fashion may not want to put any time or resources toward Western Valentine’s Day in China, but here’s why that represents a missed opportunity. Read More
What Global Luxury Brands Can Learn From Chinese Tea Chains
With the China market arguably more complicated than ever, the big question is what the year ahead could hold for luxury brands. Read More
Hang Lung’s Heartland 66 in Wuhan Reshapes Central China Retail
Wuhan has been elevating its status among Tier-1 cities, but a new mall from Hang Lung Properties is putting it on the map. Read More
To Reach Chinese Big Spenders, Luxury Brands Should Open Their Vaults
Archive collections are becoming a popular way for brands to surprise and delight an easily bored, e-commerce reliant global consumer base. Read More
6 Luxury Mooncake Gift Boxes Winning Over Shoppers This Mid-Autumn Festival
This year, luxury brands are making useful and sustainable mooncake tributes for the Mid-Autumn Festival, and we're showing you the best six. Read More
What Do Chinese Cultural Consumers Want?
CCCs who spend on building their interest-based collections (including rare and hard-to-find items) are emerging as VIPs for top brands worldwide. Read More
