loewe
Rimowa x Palace, Loewe’s Last Studio Ghibli, And Vans x Collina Strada: Global Collabs Of The Week
Beyond Gucci Birkenstocks and Kendrick wearing Martine Rose x Nike to the Grammys, this week saw Loewe launch its last Studio Ghibli collection. Read More
From Shanghai To Chongqing, 5 Chinese Fashion Hotspots To Watch In 2023
Having a hyper-local perspective on China’s diverse, established, and emergent fashion hubs will be critical to brands’ success in 2023. Read More
Cultural Appreciation Vs. Appropriation: Navigating Luxury’s Cultural Marketing In China
As Chinese audiences closely scrutinize representations of their heritage, how can luxury brands navigate their approach to indigenous cultures in China? Read More
Looking Back: 2022’s Top 8 Global Campaigns In China
Pandemic uncertainty significantly impacted marketing plans in 2022. Still, there were impressive campaigns from which luxury players can learn from. Read More
Luxury Take Note: Chinese Cultural Consumers Want Creative Perks
One effective way that luxury brands have brought CCCs into the fold is by extending the same perks traditionally offered to their core VIP consumers. Read More
Gucci x Dickies, Loewe Bikes, And Clash Of The Streetwear Titans: Global Collabs Of The Week
Stepping up for the holiday season, brand collaborations have taken over our feeds. Here are some of this week's highlights from streetwear and luxury. Read More
Loewe Sets The Bar For Chinese Cultural Marketing
Loewe’s Spring 2023 campaign inspired by Chinese ceramics was well received by Chinese netizens. What can global brands learn from the Spanish house? Read More
What Does China’s Cultural Consumer Really Want?
The Chinese Cultural Consumer's deep interest in art, culture, and collecting is largely unaffected by commercial considerations. Read More
Loewe Taps China’s Fragrance Market With Paula’s Ibiza Eclectic
In just two months, Loewe's Paula’s Ibiza Eclectic perfume has generated $370,000 in mainland China alone. Rival fragrance makers should take note. Read More
From Tom Ford To Loewe, China’s Week In Social
The Social Edition is our weekly deep dives series which analyzes luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
