l’occitane
Trending in China: Released Photos of Zhang Zetian, Face of E-Commerce Giant JD
From Lu Han's new L'Occitane campaign to released photos of the face of JD.com, here are what Chinese consumers are buzzing about on social media today. Read More
How China’s ‘Little Fresh Meat’ Give Luxury Brands a Big Boost
'Little Fresh Meat,' the handsome young men in ad campaigns for women's products, are a growing phenomenon in China as brands aim to leverage their sex appeal. Read More
China’s Singles’ Day Extends Reach to Luxury Brands
Despite its emphasis on discounts, China's biggest e-commerce shopping event Singles' Day hasn't skipped over luxury and premium labels. Read More
Tmall’s New Rules Pose Fresh Headaches For Global Brands
Alibaba's e-commerce platform gets tough on fake sales by introducing new regulations on how brands can sign up. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Max Factor, Shu Uemura, Cadillac, Agatha, L’Occitane, and Estée Lauder. Read More
This Week In Digital Luxury Marketing: Chinese New Year Beauty Edition
A roundup of ongoing Chinese New Year campaigns by beauty and cosmetics brands through January 30, featuring Lancôme, L’Occitane, Sephora, Olay, and Clarins. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through the end of the year, featuring Shiseido, ELLE, M.A.C, L'Occitane en Provence, Dunkin’ Donuts, and Cosmopolitan. Read More
Hong Kong-Listed Luxury Brands Faring Best In Mainland China: More To Come?
Could we soon see more foreign luxury brands following L'Occitane's lead in pursuing a Hong Kong listing? Read More-
Will L’Occitane’s China Strategy Pay Off? (Video)
This week, Shaun Rein spoke to CNBC's Oriel Morrison about L'Occitane's long-term prospects in mainland China and his thoughts about Chinese female consumer trends in 2010. Read More -
L’Occitane’s Hong Kong IPO Is First-Ever By A French Company
As the purchasing power of Chinese consumers continues to increase, more international companies are choosing to list in Hong Kong in the hopes of fueling faster and stronger growth in… Read More
