l’occitane
Tmall’s New Rules Pose Fresh Headaches For Global Brands
Alibaba's e-commerce platform gets tough on fake sales by introducing new regulations on how brands can sign up. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Max Factor, Shu Uemura, Cadillac, Agatha, L’Occitane, and Estée Lauder. Read More
This Week In Digital Luxury Marketing: Chinese New Year Beauty Edition
A roundup of ongoing Chinese New Year campaigns by beauty and cosmetics brands through January 30, featuring Lancôme, L’Occitane, Sephora, Olay, and Clarins. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through the end of the year, featuring Shiseido, ELLE, M.A.C, L'Occitane en Provence, Dunkin’ Donuts, and Cosmopolitan. Read More
Hong Kong-Listed Luxury Brands Faring Best In Mainland China: More To Come?
Could we soon see more foreign luxury brands following L'Occitane's lead in pursuing a Hong Kong listing? Read More-
Will L’Occitane’s China Strategy Pay Off? (Video)
This week, Shaun Rein spoke to CNBC's Oriel Morrison about L'Occitane's long-term prospects in mainland China and his thoughts about Chinese female consumer trends in 2010. Read More -
L’Occitane’s Hong Kong IPO Is First-Ever By A French Company
As the purchasing power of Chinese consumers continues to increase, more international companies are choosing to list in Hong Kong in the hopes of fueling faster and stronger growth in the mainland. Read More
