l’occitane

There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males. Read More

Despite a huge increase in net profit in the quarter, JD.com's Q3 earnings missed revenue estimates, disappointing investors. Read More

With authorities in China already starting to discourage effeminate behavior in the media, we analyze whether the country's boy idols can keep delivering visibility and sales for brands. Read More

A new report released by influencer marketing agency PARKLU shows 3 golden rules to maximize the value of China's beauty influencers. Read More

Here are the top Chinese teen heartthrobs that you need to start following on Instagram. Read More

From Lu Han's new L'Occitane campaign to released photos of the face of JD.com, here are what Chinese consumers are buzzing about on social media today. Read More

'Little Fresh Meat,' the handsome young men in ad campaigns for women's products, are a growing phenomenon in China as brands aim to leverage their sex appeal. Read More

Despite its emphasis on discounts, China's biggest e-commerce shopping event Singles' Day hasn't skipped over luxury and premium labels. Read More

Alibaba's e-commerce platform gets tough on fake sales by introducing new regulations on how brands can sign up. Read More

A roundup of ongoing digital campaigns on China’s social media, featuring Max Factor, Shu Uemura, Cadillac, Agatha, L’Occitane, and Estée Lauder. Read More