localization
The Hottest Ride For China’s Business Elite: A Buick Minivan
In recent years, the business elite in China has been fixated on a particular Buick model that most Americans would see as a soccer mom must-have rather than a high-powered… Read More
Hong Kong’s Goods of Desire (G.O.D.) Goes International
Firmly establishing itself as an arbiter of Cantonese cool since being founded by Benjamin Lau and Douglas Young in 1996, in recent years Goods of Desire (G.O.D.) made strides to… Read More
China Online: How To Capture The New Chinese Consumer
While it’s easy to be taken in by the numbers, many people fail to realize that engaging the Chinese consumer is harder than it looks. Read More
10 Shades Of Red (Leather): A Look Back At The Beijing Auto Show
From chrome-covered purple Bentleys to hot pink Lamborghinis, a car culture, similar to that found in sprawling Los Angeles, has certainly started to develop in Beijing. Read More
Lanvin Loves Beijing…But It’s Not Alone
The reality of the situation is that the Chinese market is not an easy one to crack. If history is anything to go by, it’s a lesson in patience more… Read More
Château Margaux Thinks Locally To Build China Market Share
Tipped as one of the contenders to become "the next Lafite" in China, Bordeaux heavyweight Château Margaux recently announced the hiring of a new business development manager in Shanghai to… Read More
Beijing Auto Show 2012: Luxury Automakers Unveil China-Focused Editions
With the Beijing Auto Show in full swing, the world's luxury automakers have started to roll out new models, either designed for the China market, or with China's still-growing appetite… Read More
Chinese-Language Magazine, Weibo Efforts, Shanghai Event: Dior’s Busy Week In China
Continuing its expansion into the China market in 2012, the French fashion house Christian Dior has been busy this week reaching out to the country's luxury-hungry consumers while preparing to… Read More
From Gorgeous To Gaudy: 8 “Made For China” Luxury Cars
Luxury automakers may finally be seeing tougher times in China, as the red-hot sales figures seen since 2008 start to cool, but this isn't stopping the likes of Ferrari, Rolls-Royce… Read More
China Hotel News: InterContinental’s Hualuxe; Small Luxury Hotels In Shanghai; Sands Cotai Central
A roundup of this weekend's news in the hospitality industry, from InterContinental's new hotel aimed squarely at Chinese tourists to Small Luxury Hotels of the World opening an office in… Read More
