localization

The lack of a compelling global brand DNA and relevant positioning is a fundamental hurdle for many Western brands to succeed in China. Read More

José Neves, founder and CEO of Farfetch, told us about the company's grand ambitions for China at the WWD's Men's Wear Summit this week. Read More

Hilton has just opened its newest hotel in China but representatives indicated that the number of Hilton locations in China may double. Read More

Compared to other Western retailers that hit the Chinese market early (some of them now with hundreds of stores across Hong Kong and the mainland) Marks & Spencer is something of a paradox. Read More

Currently with six boutiques in Greater China, iconic French footwear label Christian Louboutin is jumping feet-first, no pun intended, into the world of Chinese social media with the launch of official Sina Weibo, Youku, and Tudou accounts. Read More

In Western countries, online traffic is moving from Web and PC’s to mobile while, in Asia, consumer and tech entrepreneurs have leapfrogged directly into mobile, creating popular apps like WeChat, Line, and Kakao Talk. Read More

Fast-growing British online fashion retailer ASOS has long had its eyes on the China market, and by the end of October will launch a localized Chinese-language site. Read More

From pop-up stores to mini-movies, limited edition items to flagship decor, luxury brands went out of their way to cater to Chinese consumers at home and tourists abroad in celebration of the year of the snake. Read More

Following just about every other luxury brand in releasing special Chinese New Year editions, Burberry recently rolled out a campaign aimed at getting Chinese customers to part with additional cash just in time for the holidays. Read More

Gucci makes a subtle overture to the China market with its limited-edition Chinese New Year luggage tags, imprinted with one of two auspicious golden characters and crafted in blue or red leather. Read More