localization
8 Luxury Brands That Won Over Qixi Festival Shoppers
Jing Daily spotlights eight luxury brands that have been well-received by Chinese consumers thanks to their localization strategies for the Qixi Festival. Read More
How Can Luxury Brands Earn Cultural Credibility From China’s Gen Z?
As China’s Gen Z exhibits a values-driven approach to consumerism, how can luxury players elevate their cultural credibility among this group? Read More
Can Perfect Diary Take C-Beauty Global?
Perfect Diary has dominated China’s beauty market with its community building and innovative collaborations. But will these tactics work on a global stage? Read More
4 Ways Western Luxury Brands Can Localize China Retail
Retailers have replaced universal approaches with personalized experiences and customized products. These are four ways luxury brands can localize in China. Read More
Pets: The New Code To China’s Luxury Fashion Consumers
Pet fashion sales have been booming in China, and luxury brands need to be ready to take full advantage of this trend. Read More
Sunny Days Ahead for Dior’s Beach Collection in China
Dior is taking its surfboards, sailor tops, and other beach essentials to China’s top vacation spots, riding the tide of luxury pop-up stores. Read More
How Chinese Label Shushu/Tong Subverts Feminine Stereotypes
Shushu/Tong's latest campaign showcases the brand's understanding of today’s youth, who increasingly prefer niche and avant-garde aesthetics. Read More
These Western Brands Are Winning China’s Local Markets
These global brands have built outstanding localization strategies in China by tailoring content to their regional consumers. Read More
Luxury Brands Missed A Valentine’s Day Opportunity
Although it coincided with the Chinese New Year holiday, consumers still managed to show up for Valentine’s Day. But could brands have done better? Read More
How adidas’ 2021 Campaign Won Chinese New Year
Jing Daily analyzes the creative storytelling and cutting-edge omnichannel communication strategies of adidas’ Chinese New Year 2021 campaign. Read More
