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Tag

localization

  • Fashion

    Sunny Days Ahead for Dior’s Beach Collection in China

    Julienna Law  |   Share
    Dior is taking its surfboards, sailor tops, and other beach essentials to China’s top vacation spots, riding the tide of luxury pop-up stores. Read More
  • Fashion

    How Chinese Label Shushu/Tong Subverts Feminine Stereotypes

    Wenzhuo Wu  |   Share
    Shushu/Tong's latest campaign showcases the brand's understanding of today’s youth, who increasingly prefer niche and avant-garde aesthetics. Read More
  • Marketing

    These Western Brands Are Winning China’s Local Markets

    Adina-Laura Achim  |   Share
    These global brands have built outstanding localization strategies in China by tailoring content to their regional consumers. Read More
  • Luxury Brands Missed A Valentine’s Day Opportunity

    Gemma A. Williams  |   Share
    Although it coincided with the Chinese New Year holiday, consumers still managed to show up for Valentine’s Day. But could brands have done better? Read More
  • Presented By Adidas

    How adidas’ 2021 Campaign Won Chinese New Year

    Wenzhuo Wu  |   Share
    Jing Daily analyzes the creative storytelling and cutting-edge omnichannel communication strategies of adidas’ Chinese New Year 2021 campaign. Read More
  • Luxury’s Silver Linings Playbook For 2020

    Erwan Rambourg  |   Share
    A glass-half-full view of the world shows us how this year has forced the luxury sector to initiate many much-needed changes. Read More
  • The Future of Luxury

    Local Versus Global: How to Preserve Brand DNA and Still be Successful in China

    Daniel Langer  |   Share
    The lack of a compelling global brand DNA and relevant positioning is a fundamental hurdle for many Western brands to succeed in China. Read More
  • Farfetch CEO José Neves on the Chinese Partners Catapulting Them Ahead

    Yiling Pan  |   Share
    José Neves, founder and CEO of Farfetch, told us about the company's grand ambitions for China at the WWD's Men's Wear Summit this week. Read More
  • Hilton Signals Big Expansion in China with the Opening of its 100th Location

    Mason Hinsdale  |   Share
    Hilton has just opened its newest hotel in China but representatives indicated that the number of Hilton locations in China may double. Read More
  • Marks & Spencer Steps Up China Expansion Efforts

    Cedric Delzenne  |   Share
    Compared to other Western retailers that hit the Chinese market early (some of them now with hundreds of stores across Hong Kong and the mainland) Marks & Spencer is something… Read More
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