localization
Sunny Days Ahead for Dior’s Beach Collection in China
Dior is taking its surfboards, sailor tops, and other beach essentials to China’s top vacation spots, riding the tide of luxury pop-up stores. Read More
How Chinese Label Shushu/Tong Subverts Feminine Stereotypes
Shushu/Tong's latest campaign showcases the brand's understanding of today’s youth, who increasingly prefer niche and avant-garde aesthetics. Read More
These Western Brands Are Winning China’s Local Markets
These global brands have built outstanding localization strategies in China by tailoring content to their regional consumers. Read More
Luxury Brands Missed A Valentine’s Day Opportunity
Although it coincided with the Chinese New Year holiday, consumers still managed to show up for Valentine’s Day. But could brands have done better? Read More
How adidas’ 2021 Campaign Won Chinese New Year
Jing Daily analyzes the creative storytelling and cutting-edge omnichannel communication strategies of adidas’ Chinese New Year 2021 campaign. Read More
Luxury’s Silver Linings Playbook For 2020
A glass-half-full view of the world shows us how this year has forced the luxury sector to initiate many much-needed changes. Read More
Local Versus Global: How to Preserve Brand DNA and Still be Successful in China
The lack of a compelling global brand DNA and relevant positioning is a fundamental hurdle for many Western brands to succeed in China. Read More
Farfetch CEO José Neves on the Chinese Partners Catapulting Them Ahead
José Neves, founder and CEO of Farfetch, told us about the company's grand ambitions for China at the WWD's Men's Wear Summit this week. Read More
Hilton Signals Big Expansion in China with the Opening of its 100th Location
Hilton has just opened its newest hotel in China but representatives indicated that the number of Hilton locations in China may double. Read More
Marks & Spencer Steps Up China Expansion Efforts
Compared to other Western retailers that hit the Chinese market early (some of them now with hundreds of stores across Hong Kong and the mainland) Marks & Spencer is something… Read More
