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localization

  • Marketing

    Loewe Sets The Bar For Chinese Cultural Marketing

    Wenzhuo Wu  |   Share
    Loewe’s Spring 2023 campaign inspired by Chinese ceramics was well received by Chinese netizens. What can global brands learn from the Spanish house? Read More
  • Marketing

    Turning Aranya Pink Was A Stroke Of Genius From Valentino. Here’s Why

    Wenzhuo Wu  |   Share
    Valentino’s Pink PP campaign has been making waves on China’s social media since the house announced its dedicated takeover of the coastal city of Qinhuangdao’s Aranya district. Between September 22… Read More
  • Gen-Z

    ‘It’s An Addiction’: Over 60 Million Chinese Netizens Are Playing Sheep A Sheep

    Lisa Nan  |   Share
    China’s latest craze is a tile matching passthrough challenge — Sheep A Sheep. The mini-game’s popularity is no coincidence, but the result of a shrewd strategy of user engagement. Read More
  • Marketing

    How Fashion Brands Can Craft An Effective Glocalization Strategy

    Kim Leitzes  |   Share
    Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Read More
  • Presented by Farfetch

    All Eyes on China: Key Takeaways From the 2022 Luxury Symposium

    Wenzhuo Wu  |   Share
    As a media partner of this year’s sixth annual Luxury Symposium, Jing Daily highlights key takeaways from this virtual conference. Read More
  • Marketing

    Bottega Veneta Already Won Chinese New Year

    Wenzhuo Wu  |   Share
    Bottega Veneta is mounting a monumental art installation on the Great Wall of China. Here’s why it’s a pitch-perfect strategy for the luxury Maison. Read More
  • Presented By Max Mara

    How to Recontextualize Brand Narratives in China

    Wenzhuo Wu  |   Share
    Jing Daily explores three takeaways from Max Mara’s innovative campaign, including how it shared its brand heritage with local shoppers. Read More
  • Market Analysis

    Defining China’s ‘New Luxury’: Key Takeaways From The Fashion Zoo x Jing Daily Panel

    Jing Daily  |   Share
    Jing Daily highlights three key takeaways from the Fashion Zoo x Jing Daily panel, which explored the definition of “new luxury” in China’s context. Read More
  • Companies

    Another American Brand Exits China

    Julienna Law  |   Share
    Everlane is shutting down its Tmall flagship store after just two years, joining a growing list of brand casualties in China. Where did it go wrong? Read More
  • Marketing

    8 Luxury Brands That Won Over Qixi Festival Shoppers

    Wenzhuo Wu  |   Share
    Jing Daily spotlights eight luxury brands that have been well-received by Chinese consumers thanks to their localization strategies for the Qixi Festival. Read More
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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

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