livestreaming
4 Ways Chinese Innovation Is Shaping Global E-Commerce
From the recent boom of livestreams to 24-7 customer service, Chinese innovation is shaping global e-commerce, providing a glimpse of shopping’s future. Read More
4 Key Takeaways From the Jing Daily x Wunderman Thompson Report – Transcendent Retail: APAC
The past 18 months have witnessed an evaporation of the borders separating markets and media, accelerating retail’s march towards digitalization. Read More
It’s Time for Luxury Watch Brands to Go Online in China
In China, a land of dynamic digital innovations, how can luxury watchmakers boost their e-commerce and online marketing? Read More
Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
Consumers Don’t Hate Your Brand, They’re Just Bored
One of the greatest challenges facing luxury brands today is the pressure to push the envelope in their marketing efforts to tap millennials and Gen Z. Read More
The Limits of Luxury Livestreaming
A year of COVID-fueled lockdowns led to the use of livestreaming to reach Chinese consumers, but luxury brands must do it right. Read More
Kuaishou Bans Livestreamer Over False Advertising Complaints
A local short video platform has banned livestreamer Yin Shihang, who received over 230,000 complaints for his hype-driven sales and false advertising. Read More
10 Truths Brands Should Know About Livestreaming in China
E-commerce livestreaming has evolved into a large part of China’s e-commerce sector. But what questions should brands ask before they start livestreaming? Read More
Why Livestreaming May Not Be For Every Luxury Brand
E-commerce livestreaming has attracted enormous buzz for its potential to drive sales in the current environment as well as in the post-coronavirus future. Read More
Everybody Wants To Be The Next Li Jiaqi
China forges ahead in the creation of a sophisticated, regulated livestreaming sector that now tops the wish list of young Chinese jobseekers. Read More
