livestreaming
In a viral upset with 1 billion views, China’s top beauty anchor Li Jiaqi enrages consumers
Brands stuck with the influencer after audience outrage at his wage insensitive comments during livestream. But the debacle threatens to turn consumers away as the Double 11 shopping fest nears. Read More
Inside NBA star James Harden’s China livestream success. Is it replicable?
The basketball player was awed when 10,000 bottles of his wine sold in under 10 seconds on a Douyin livestream. Is this a tactic other brands can follow? Read More
What luxury brands can learn from Apple’s viral ‘Buddhist’ livestream
Apple, Dior, Gucci and Versace dip their toes in livestreaming as the format evolves away from discount culture to high-quality content in China. Read More
Male beauty’s next growth engine: Douyin
Delve into the demographics and psychographics of male beauty consumers on Douyin to understand how brands can thrive on this burgeoning social commerce platform. Read More
TikTok vs. Temu vs. Shein: The Chinese e-commerce battle lands in the US
TikTok is reportedly planning to launch an online retail store in the US, connecting Chinese sellers to American buyers. But can it compete with the likes of Shein and Temu? Read More
Skintellectuals, emotional marketing, clean beauty: China’s H2 2023 beauty cheat sheet
A must-read beauty playbook for 2023 and beyond. Jing Daily unpacks the major trends shaping China’s rapidly evolving beauty landscape. Read More
L’Oreal emerges the 1 billion RMB victor on Douyin, China’s newest beauty retail battleground
L’Oréal topped Douyin’s beauty ranking list, hitting a GMV of 1 billion RMB in the first half of the year, and is expected to surpass a GMV of 2 billion… Read More
Chinese consumers spend $111 billion on 618 in 2023: All you need to know about China’s major shopping festival
Luxury and beauty brands reported stellar results during the 618 shopping festival. But the silence around platforms’ GMV figures hints at underlying consumer concerns. Read More
China’s new ‘quiet selling’ livestream trend is good news for luxury
Livestream hosts are taking a more refined approach to selling products, breaking from the typical adrenaline-fueled, hard-selling style set by Li Jiaqi. Read More
Never Too Old: How China’s New-Gen Brands Are Challenging Ageism
In a fast-paced, youth-obsessed industry, local brands and shopping platforms have started to change the way older women are depicted. Read More
