livestreaming

Procter & Gamble, the parent company of SK-II and Olay, stated how the virus impact on Chinese suppliers might affect its global supply chain. Read More

With the continuing coronavirus crisis, 2020 Fall Fashion Weeks in NYC, London, Milan, and Paris will continue — but without Chinese fashionistas. Read More

Connecting with Chinese shoppers often requires a very different set of tools than US and European companies use at home. Read More

Digital marketing trends change so quickly in China that it's been hard for Western brands to keep up. Here's what's trending with cutting-edge companies. Read More

2019 proved to be a dynamic year for e-commerce in China, as players looked to new channels for growth and weaker players exited the market. Read More

Live-stream e-commerce saw 71.2% year over year growth this year. Brands should consider the most appropriate platform depending on their product category. Read More

L’Oréal became the top selling beauty brand on Tmall this year, beating out peers Estée Lauder and SK-II. Here's how they did it. Read More

We outline where to find the right platform for live commerce, how to cooperate with hosts, and the types of promotions to consider. Read More

Newrank, one of the largest social data analytics company in China, recently released a report regarding online content. Here are key takeaways. Read More

Xiaohongshu has been taken off China's app stores. We explain what's going on and what this means for brands. Read More