livestreaming
China’s Latest Obsession: Performance Art Livestreaming
Just when you thought China had reached peak celebrity, it’s now become obsessed with performance art livestreaming from celebrities. April 23 saw the launch of a two-week performance art exhibition… Read MoreThink You Know How To Sell Hard Luxury to China’s Gen Z? Think Again.
The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury. Read MoreOne-to-One Livestreaming Takes Off on Tmall Luxury Pavilion
Alibaba's Tmall Luxury Pavilion has launched a one-to-one livestreaming feature, which brands can use to offer tailor-made services in private sessions. Read MoreDoes Decentralized Commerce Have a Future in China?
China’s Web3 environment is shaping up to be a very unique place, meaning its application for e-commerce is likely to differ from that in western countries. Read More5 Takeaways From China’s Two Sessions Meeting
China’s most important annual meeting, the Two Sessions, took place between March 4-11. Here, Jing Daily identifies five key takeaways from the event. Read MoreLivestreaming: The Sales Driver That Hard Luxury Brands Are Missing in China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China Read MoreIs Xiaohongshu Losing Steam?
Sometimes referred to as the "Instagram of China," Xiaohongshu, like many fellow Chinese platforms, is no one-trick pony. Read MoreChina’s Biggest Celebrity Controversies in 2021
2021 was quite the year for celebrity controversies in China. Here, Jing Daily looks at the top moments of the year that has passed. Read MoreTop Livestreamers Get ‘Canceled’ for Tax Evasion
After being slapped with massive fines by China’s tax authorities, two top livestreamers are now getting canceled on local social media. Brands beware! Read MoreWhat Secoo’s Decline Says About China’s Luxury Market Today
With China remaining a rare bright spot for luxury brands, Secoo should have been well-positioned to benefit. But that has not been the case. Read More