livestreaming
Will the West Catch Up With China’s Social Commerce?
Purchases are predominantly influenced by social media, but the West has yet to pick up the pace of China when it comes to integrating mobile payments. Read More
How Brands Should Navigate Douyin’s 600M Daily Users
With over 600 million active daily users, Douyin offers brands broad access to luxury’s increasingly important consumers: China’s Gen Zers and millennials. Read More
The Future Of China’s Virtual Fashion Shows
After virtual fashion weeks were integrated with physical runways post-COVID-19, it seemed like they were here to stay. But how are they evolving? Read More
The Luxury Brand Playbook for 2021: Copying What Works in China
The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Read More
CCI Q&A: Bvlgari CEO Jean-Cristophe Babin on Rising to Meet Luxury’s Challenges
In the second installment of our year-end Q&A series, we caught up with Jean-Cristophe Babin, CEO of the storied Italian luxury house Bvlgari. Read More
News That Jack Ma Is Lying Low and Not Missing, Sends Alibaba Shares High
Confirmation that Jack Ma, Alibaba’s billionaire co-founder, is not actually missing, as has been widely reported, sent Alibaba shares trading higher. Read More
M&A Predictions for 2021
From beauty growth to tech innovation, Jing Daily asked the luxury experts which key trends will be driving new deals in 2021. Read More
The Top 5 Gen-Z Trends Of 2020
From the controversial Mengmei Style to the unpredictable anti-KOL Guo Laoshi, Jing Daily highlights China’s top five Gen-Z trends of 2020. Read More
JD.com Zeros In On China’s Growing ESports Market
ESports continues to grow in China. Now, JD.com has moved into this lucrative sector with a gaming alliance and a multilateral approach. Read More
“Silver Foxes” Are The Latest KOL Craze In China
Elderly KOLs are subverting expectations on Douyin and finding success as KOLs. But can luxury brands take advantage of these “silver foxes?” Read More
