livestreaming
What China’s Arcade-Game Obsession Says About the Future of Retail Gamification
Luxury brands are leveraging on young Chinese's love for gaming and luxury shopping to enhance the overall brand experience. Read More
Chinese Whispers: Little Red Book Testing Live-Streaming Feature, and More
The Chinese social commerce app Little Red Book is testing its live-streaming feature as a new way for users to create content. Read More
Chinese Long-form Video Content Creators Are Far from Dead
Brands may be focused on short video platforms like Douyin and Little Red Book, but long-form videos can still attract viewers in China. Read More
The Art of Content and Commerce in China
In partnership with Farfetch, Jing Daily's second CEO breakfast series discussed the future of content and commerce in China. Read More
The People’s Republic of Desire: Inside China’s Lucrative Livestreaming Craze
As many brands increasingly use livestreaming to monetize that attention, they need to understand what's driving the estimated $5-billion livestreaming juggernaut in China. Read More
Chinese Titan Tencent Plays an Aggressive New Game: Luxury
Here is how Tencent is vying for the attention of international luxury brands and relying on them to bounce back from the current downward trend. Read More
