livestreaming

L’Oréal became the top selling beauty brand on Tmall this year, beating out peers Estée Lauder and SK-II. Here's how they did it. Read More

We outline where to find the right platform for live commerce, how to cooperate with hosts, and the types of promotions to consider. Read More

Newrank, one of the largest social data analytics company in China, recently released a report regarding online content. Here are key takeaways. Read More

Xiaohongshu has been taken off China's app stores. We explain what's going on and what this means for brands. Read More

Video platforms such as Douyin are selling Taobao products, while WeChat and Little Red Book are getting into the mix by testing e-commerce functions. Read More

Luxury brands are leveraging on young Chinese's love for gaming and luxury shopping to enhance the overall brand experience. Read More

The Chinese social commerce app Little Red Book is testing its live-streaming feature as a new way for users to create content. Read More

Brands may be focused on short video platforms like Douyin and Little Red Book, but long-form videos can still attract viewers in China. Read More

In partnership with Farfetch, Jing Daily's second CEO breakfast series discussed the future of content and commerce in China. Read More

As many brands increasingly use livestreaming to monetize that attention, they need to understand what's driving the estimated $5-billion livestreaming juggernaut in China. Read More