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Tag

livestreaming e-commerce

  • Industry Profiles

    An Inside Look At China’s Influencer Economy With Fashion KOL Fil Xiaobai

    Emma Li  |   Share
    Fil Xiaobai shares her 12-year journey from styling to fashion influencing, as well as her insights for brands on choosing the right KOL. Read More
  • Consumer Insights

    Struggling In The West, Livestreaming E-Commerce Is A Luxury Sales Driver In China

    Jing Daily  |   Share
    While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China. Read More
  • Content Commerce

    The Logic of Livestreaming in China Is Changing: What Does It Mean for Luxury?

    Avery Booker  |   Share
    Despite the clear opportunity for brands to leverage livestreaming e-commerce, the nature of the format is changing rapidly Read More
  • Content Commerce

    Bilibili’s Never Been Hotter, So Why Are Its Shares Sliding?

    Avery Booker  |   Share
    Bilibili's success comes at a price, with the platform struggling to offset the cost of wide-ranging digital marketing and user acquisition efforts. Read More
  • Market Analysis

    What Secoo’s Decline Says About China’s Luxury Market Today

    Avery Booker  |   Share
    With China remaining a rare bright spot for luxury brands, Secoo should have been well-positioned to benefit. But that has not been the case. Read More
  • Influencers

    How Viya & Austin Li Won Singles’ Day

    Adina-Laura Achim  |   Share
    The big winners of this year’s Singles’ Day in China were its livestreamers. But can they also help luxury brands? Read More
  • Content Commerce

    Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?

    Avery Booker  |   Share
    China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
  • Content Commerce

    Consumers Don’t Hate Your Brand, They’re Just Bored

    Avery Booker  |   Share
    One of the greatest challenges facing luxury brands today is the pressure to push the envelope in their marketing efforts to tap millennials and Gen Z. Read More
  • Content Commerce

    Why Livestreaming May Not Be For Every Luxury Brand

    Avery Booker  |   Share
    E-commerce livestreaming has attracted enormous buzz for its potential to drive sales in the current environment as well as in the post-coronavirus future. Read More
  • Content Commerce

    What the World Needs to Learn From Chinese Content Commerce: Part Two

    Avery Booker  |   Share
    In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read More
12NEXT

See the future of marketing with the Jing Daily Content Commerce Edition

Our twice-weekly newsletter covers the latest developments from China and around the world on how brands use content to drive revenue.

Jing Daily China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 11/28/2023

Index LevelDaily Change% Change
258.28+$0.370.14%
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