livestreaming e-commerce
An Inside Look At China’s Influencer Economy With Fashion KOL Fil Xiaobai
Fil Xiaobai shares her 12-year journey from styling to fashion influencing, as well as her insights for brands on choosing the right KOL. Read More
Struggling In The West, Livestreaming E-Commerce Is A Luxury Sales Driver In China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China. Read More
The Logic of Livestreaming in China Is Changing: What Does It Mean for Luxury?
Despite the clear opportunity for brands to leverage livestreaming e-commerce, the nature of the format is changing rapidly Read More
Bilibili’s Never Been Hotter, So Why Are Its Shares Sliding?
Bilibili's success comes at a price, with the platform struggling to offset the cost of wide-ranging digital marketing and user acquisition efforts. Read More
What Secoo’s Decline Says About China’s Luxury Market Today
With China remaining a rare bright spot for luxury brands, Secoo should have been well-positioned to benefit. But that has not been the case. Read More
How Viya & Austin Li Won Singles’ Day
The big winners of this year’s Singles’ Day in China were its livestreamers. But can they also help luxury brands? Read More
Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
Consumers Don’t Hate Your Brand, They’re Just Bored
One of the greatest challenges facing luxury brands today is the pressure to push the envelope in their marketing efforts to tap millennials and Gen Z. Read More
Why Livestreaming May Not Be For Every Luxury Brand
E-commerce livestreaming has attracted enormous buzz for its potential to drive sales in the current environment as well as in the post-coronavirus future. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Two
In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read More
