livestream
The Wang Han Scandal Delivers Another Blow To Celebrity Livestreaming
Chinese TV host Wang Han stirred controversy recently after receiving a $15,000 fee to host a livestream where most of the sales were returned. Read More
How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lacoste, Fendi, and Feiyue. Read More
Digital Connections: What Arts Organizations Can Learn From China’s Livestreaming Trend
Join Jing Culture & Commerce, Fliggy, the travel services platform of Alibaba, and The British Museum for an in-depth exploration of livestreaming and its potential for museums, cultural institutions, and related organizations. During the webinar on Thursday, October 29, 2020, we’ll discuss the booming livestreaming sphere in China, the changing landscape of museum audience engagement during ... Read More
Can Anti-KOL Guo Laoshi Help Luxury Brands In China?
The brash and unconventional KOL known as Guo Laoshi is trending amongst Gen Zers, but should luxury brands really consider working with her? Read More
How Moncler Found the Perfect Recipe for China’s Post-COVID-19 Market
Moncler created a series of online and offline events as a way to maximize exposure for a new product drop, and they garnered impressive results. Read More
Tips for Luxury Brands Trying Out Livestreaming
Because of COVID-19, many brands have hopped onto the latest online trend of livestreaming to sell merchandise. Here, some tips on how to do it properly. Read More
In My Time of Isolation Against COVID-19 in Beijing
Rewind to two months ago, our Managing Editor in Beijing recalled her first-hand experience of working and living under quarantine at the heat of COVID-19. Read More
Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis
COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
Louis Vuitton’s Debut Livestream on Little Red Book
Louis Vuitton just completed its first livestream on China's popular social site Little Red Book. How did it do? Jing Daily breaks it down for you. Read More
Lanvin Broadcasts Paris Show in VR with Chinese Partner iQiyi & More
Lanvin's FW 2020 runway show was broadcast on Wednesday, using virtual reality technology to Chinese audiences with the help of Iqiyi, a video platform. Read More
