livestream
Navigating Douyin — A Guide For Luxury
Bytedance’s Douyin is becoming a leader in the e-commerce space. Jing Daily’s guide helps luxury brands understand its many services. Read More
What Luxury Can Learn From Watsons’ PR Disaster
One of China’s oldest beauty healthcare chains got more than it bargained for when it offered face masks at a paltry 0.01 yuan. Read More
How Boucheron Maximized Its Exhibition’s Reach In China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Florasis Premieres New Animation for Chinese Valentine’s Day
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Can Top Livestreamers Austin Li & Viya Pitch Indy Chinese Designers?
Well-known livestreamers Austin Li and Viya have millions of followers and huge online clout. Now they’re trying to help Chinese independent designers. Read More
Can 40 Years of Michael Kors Still Woo China?
Michael Kors launched its Fall 2021 Collection digitally — celebrating its 40th anniversary — and reached Chinese consumers via a live telecast in Shanghai. Read More
How China is Changing the Definition of Luxury
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place in the industry. Read More
China’s Luxury Market Will Only Get Trickier In 2021
China was a bright spot for luxury brands in 2020. But don’t expect the same stratospheric market growth in China this year. Read More
Sotheby’s Takes a Content-Commerce Leap With Bulgari
The Covid-19 pandemic has seen virtually every major global brand accelerating their digital initiatives through e-commerce, with more seeking to add livestreaming into the mix to reach and sell to… Read More
Why China Is A Decade Ahead In Social-Driven Sales
China is a decade ahead of Western e-commerce, thanks to social shopping. But how did it get there, and what should companies in China know? Read More
