livestream
2020 Trends in Content and Commerce Integration in China
Key trends from 2019 such as short video, e-commerce livestreaming, brand collaborations, and offline experiences show no sign of abating. Read More
8 Ways E-commerce Influencers Court Consumers in China
Influencers are a powerful linking role in the e-commerce sales funnel, but it’s important to understand the variety of formats and techniques they use. Read More
In Milan, Versace and D&G Continue to Suffer
Fashion week presents an opportunity for brands to connect with Chinese audiences. At MFW, some brands excelled while others missed the mark. Read More
Can Luxury Brands Cash in on Fashion Week Livestreams?
Chinese consumers are enthusiastic viewers of fashion week livestreams. But are brands making the most of the opportunity? Read More
Livestreams and Trunk Shows Could Be China’s Next Big Wave in Luxury
Companies like Shanghai's LuxTNT believe the see-now, buy now trend is unstoppable in China, even as other markets wonder if it's really tenable. Read More
