live-streaming

China's biggest e-commerce company Alibaba is going to host its first-ever fashion runway show in Hangzhou, China, on September 13, as an integral part of the company's annual "Maker Festival". Read More

We talk about how athleisure is dominating the apparel industry in China and the underlying trends. Read More

Today on social media, Chinese consumers are talking about a live-streaming host who robbed a jewelry store and Kris Wu's new advisory role with a streetwear brand. Read More

China's internet regulators have set up formal investigations into potential violations of the Cybersecurity Law by WeChat, Weibo and Baidu causing fresh concern for luxury brands, which heavily rely on the social media apps. Read More

The latest report by Boston Consulting Group reveals 10 key reasons that China is beating the West in the e-commerce industry. Read More

The popular platform, whose video streaming services have been gaining momentum with luxury brand KOLs in China, is one of three sites targeted in the latest online content crackdown. Read More

Here are five ways that luxury brands in China can make the most of the new Mini Program feature on WeChat to help their business. Read More

There's no doubt plenty of live-streaming platforms and viewers to choose from, but the flourishing industry doesn't come without its own challenges. Read More

Marketing resource platform ChoZan shows how brands can use WeChat, Weibo, live-streaming, and more to win over Chinese consumers at a critical time in fashion. Read More

Brands looking to reach Chinese audiences through live video can learn from the successes and mistakes of marketers before them as the industry evolves. Read More