live-streaming
Decoding Daigou: China’s New Social Commerce
Join Jing Daily, China Luxury Advisors and YouWorld for a live webinar on Thursday, May 28 at 11:30 a.m. ET as we discuss the rise of social selling in China… Read More
Why Luxury Brands Should Dive into China’s Private Traffic Pool
By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More
China Trend Watch 2020: The Year of Second-Hand Luxury?
China’s second-hand luxury market is driven by younger consumers eager to get their hands on items snapped up during the country’s “luxury glut.” Read More
What Brands Should Know About Little Red Book’s New Live-Streaming Feature
Live-streaming has officially arrived in China, but that doesn't mean it will be an immediate boon for every Chinese platform. Read More
The Risk in China’s Huge Influencer Economy
China’s influencer economy has become a powerful force, but does this relatively new field have a viable future, or is it a passing fad? Read More
Why You Need to Reach U.S.-Based Chinese Consumers
While consumers in China are a massive market, brands shouldn't overlook U.S.-based Chinese consumers and the difference between the two. Read More
The Live-Stream “Incident” that Rocked China’s KOL Market
KOLs are making a killing in China by promoting all kinds of brands, but they should be careful about testing what they promote before live-streaming it. Read More
Why Brands Should Think Differently on Singles’ Day
For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read More
Chinese Whispers: Alibaba’s First Fashion Show in China, and More
China's biggest e-commerce company Alibaba is going to host its first-ever fashion runway show in Hangzhou, China, on September 13, as an integral part of the company's annual "Maker Festival". Read More
Athleisure is Crushing it in China – Here’s What You Need to Know
We talk about how athleisure is dominating the apparel industry in China and the underlying trends. Read More
