live-stream
The 8 Most Powerful Beauty Bloggers in China
Counting down the most influential beauty bloggers in China, people with names like Milky, Jelly, Mint and Big Devil. Read More
Live-Streaming Lures China’s Luxury Travel Marketers
With Hilton taking the lead, tour and hospitality companies are getting live-streaming KOLs to woo Chinese jetsetters with authenticity. Read More
Live-Streaming Goes Mainstream in China as Two-Thirds of Beauty Brands Sign On
A new report by L2 finds that China's massive live-streaming boom offers brands a direct line to tech-savvy millennial consumers. Read More
Tmall Bets on ‘See Now, Buy Now’ Live-Streamed Fashion Show to Lure Global Luxury Brands
After the departure of Coach last month, the platform attempts to lure in luxury brands with the promise of a “fifth world fashion week" in Shanghai. Read More
Hugo Boss Goes High-Tech For 3D “New Dimension Beijing” Fashion Show
Coming a little over a year after Burberry's game-changing fashion bash in Beijing, which included virtual image technology combining live models, holograms and live-streaming, on May 18 Hugo Boss is… Read More
