liu yifei
Did Luxury Brands Learn Their Lessons This CNY?
As we approach Chinese New Year in 2021, Jing Daily asks: Has luxury learned its lessons for the Year of the Ox? Read More
Louis Vuitton Rolls the Dice With New Ambassador Liu Yifei
Louis Vuitton chooses the star of the Disney motion picture Mulan, Liu Yifei, as its brand ambassador. How will netizens react? Read More
Adidas HK Store Hit By Protesters After Announcing New Ambassador & More
Adidas announced Chinese actress Liu Yifei to be its womenswear ambassador, who has publicly shown her support to the HK police, thus angering protesters. Read More
Chaumet’s New “Mulan” Approach in China
Chaumet, the French jewelry company, hopes to connect with a younger Chinese consumer by working with Liu Yifei, who’s staring in Disney's Mulan. Read More
Trending in China: People Are Wild for Tissot Brand Ambassador Liu Yifei’s Badminton Photos
Today on social media, Chinese consumers are talking about Nars's upcoming Shanghai store and brand ambassador Liu Yifei's badminton photos. Read More
Luxury Watch Brands Celebrate The Holidays In Shanghai
This holiday season, luxury watchmakers are celebrating in style in Shanghai, Vacheron Constantin with an elaborate exhibition and Roger Dubuis by opening its first store in the Chinese mainland. Read More
