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  • Marketing

    Love ‘Sisters Who Make Waves’? Here Are 5 More C-Dramas to Know

    Charlotte Cai  |   Share
    Recent growth in the popularity of C-dramas has created an opening for brands. But pleasing fans requires careful (and realistic) placement. Read More
  • Fashion

    The Remarkable Strategy Behind Louis Vuitton’s Shanghai Spin-off Show

    Wenzhuo Wu  |   Share
    Jing Daily analyzed how Louis Vuitton is redefining the spin-off show and how its latest initiative can fuel its China business for years. Read More
  • Content Commerce

    LVMH’s K-Pop Ambassador Strategy a Winning Approach in China

    Avery Booker  |   Share
    Enlisting Korean brand ambassadors has been a successful strategy for brands in China, where K-pop remains influential despite the occasional backlash. Read More
  • Fashion

    Have China’s Consumers Forgiven Balenciaga Enough to Buy Couture?

    Gemma A. Williams  |   Share
    Balenciaga’s “ugly beauty” look is often a hard sell among China’s younger shoppers. Can they be enticed by the house's recently revived haute couture line? Read More
  • Earnings Brief

    Louis Vuitton, Dior Drive LVMH’s COVID Comeback

    Julienna Law  |   Share
    LVMH reported that revenue jumped 32 percent in the first quarter of 2021 to 14 billion euros, driven by its reigning champs Louis Vuitton and Dior. Read More
  • Marketing

    Did Luxury Brands Learn Their Lessons This CNY?

    Jennifer Zhuang  |   Share
    As we approach Chinese New Year in 2021, Jing Daily asks: Has luxury learned its lessons for the Year of the Ox? Read More
  • Louis Vuitton Rolls the Dice With New Ambassador Liu Yifei

    Gemma A. Williams  |   Share
    Louis Vuitton chooses the star of the Disney motion picture Mulan, Liu Yifei, as its brand ambassador. How will netizens react? Read More
  • Adidas HK Store Hit By Protesters After Announcing New Ambassador & More

    Ruonan Zheng  |   Share
    Adidas announced Chinese actress Liu Yifei to be its womenswear ambassador, who has publicly shown her support to the HK police, thus angering protesters. Read More
  • Chaumet’s New “Mulan” Approach in China

    Lin Wang  |   Share
    Chaumet, the French jewelry company, hopes to connect with a younger Chinese consumer by working with Liu Yifei, who’s staring in Disney's Mulan. Read More
  • Trending in China: People Are Wild for Tissot Brand Ambassador Liu Yifei’s Badminton Photos

    Angelina Xu  |   Share
    Today on social media, Chinese consumers are talking about Nars's upcoming Shanghai store and brand ambassador Liu Yifei's badminton photos. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 07/01/2022

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