liu yifei
Love ‘Sisters Who Make Waves’? Here Are 5 More C-Dramas to Know
Recent growth in the popularity of C-dramas has created an opening for brands. But pleasing fans requires careful (and realistic) placement. Read More
The Remarkable Strategy Behind Louis Vuitton’s Shanghai Spin-off Show
Jing Daily analyzed how Louis Vuitton is redefining the spin-off show and how its latest initiative can fuel its China business for years. Read More
LVMH’s K-Pop Ambassador Strategy a Winning Approach in China
Enlisting Korean brand ambassadors has been a successful strategy for brands in China, where K-pop remains influential despite the occasional backlash. Read More
Have China’s Consumers Forgiven Balenciaga Enough to Buy Couture?
Balenciaga’s “ugly beauty” look is often a hard sell among China’s younger shoppers. Can they be enticed by the house's recently revived haute couture line? Read More
Louis Vuitton, Dior Drive LVMH’s COVID Comeback
LVMH reported that revenue jumped 32 percent in the first quarter of 2021 to 14 billion euros, driven by its reigning champs Louis Vuitton and Dior. Read More
Did Luxury Brands Learn Their Lessons This CNY?
As we approach Chinese New Year in 2021, Jing Daily asks: Has luxury learned its lessons for the Year of the Ox? Read More
Louis Vuitton Rolls the Dice With New Ambassador Liu Yifei
Louis Vuitton chooses the star of the Disney motion picture Mulan, Liu Yifei, as its brand ambassador. How will netizens react? Read More
Adidas HK Store Hit By Protesters After Announcing New Ambassador & More
Adidas announced Chinese actress Liu Yifei to be its womenswear ambassador, who has publicly shown her support to the HK police, thus angering protesters. Read More
Chaumet’s New “Mulan” Approach in China
Chaumet, the French jewelry company, hopes to connect with a younger Chinese consumer by working with Liu Yifei, who’s staring in Disney's Mulan. Read More
Trending in China: People Are Wild for Tissot Brand Ambassador Liu Yifei’s Badminton Photos
Today on social media, Chinese consumers are talking about Nars's upcoming Shanghai store and brand ambassador Liu Yifei's badminton photos. Read More
