Liu Tao | Jing Daily

CEOs
Valextra Taps into Design and Architecture to Attract Chinese Consumers
Lin Wang | Share
Jing Daily talks with Valextra CEO Sara Ferrero on their retail approach, working with KOLs, and what’s next for the stately Italian luxury brand in China. Read More
WeChat Leverages Celebrity Halo Effect to Increase Ad Engagement
Ruonan Zheng | Share
Many WeChat users were surprised to spot stars profile on their feed, turns out that it’s a new gimmick by WeChat to boost the visibility of moments ads. Read More
Marketing
Will Chinese Buyers Accept Valextra’s Bold Answer to Logomania?
Ruonan Zheng | Share
Valextra, dubbed the “Italian Hermès” by Chinese bloggers, intends to make a splash during Milan Fashion Week by debuting their #NoLogoMyLogo campaign. Read More

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Index Level	Daily Change	% Change
334.16	-$12.76	-3.68%

Valextra Taps into Design and Architecture to Attract Chinese Consumers

WeChat Leverages Celebrity Halo Effect to Increase Ad Engagement

Will Chinese Buyers Accept Valextra’s Bold Answer to Logomania?

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