Liu Tao
Valextra Taps into Design and Architecture to Attract Chinese Consumers
Jing Daily talks with Valextra CEO Sara Ferrero on their retail approach, working with KOLs, and what’s next for the stately Italian luxury brand in China. Read More
WeChat Leverages Celebrity Halo Effect to Increase Ad Engagement
Many WeChat users were surprised to spot stars profile on their feed, turns out that it’s a new gimmick by WeChat to boost the visibility of moments ads. Read More
Will Chinese Buyers Accept Valextra’s Bold Answer to Logomania?
Valextra, dubbed the “Italian Hermès” by Chinese bloggers, intends to make a splash during Milan Fashion Week by debuting their #NoLogoMyLogo campaign. Read More
