little red book
How Can Western Luxury Brands Navigate China Now?
As we await predictions on how Covid-19 unfolds, how can Western luxury brands best use this time to reconfigure their future China strategies? Read More
Consumer Sentiment Will Define a Post-Coronavirus China
The coronavirus has given China's consumers a new set of fears, so how will their views on luxury consumption change once the epidemic is over? Read More
How Livestreaming is Helping Beauty Brands in China
As coronavirus concerns are causing more people to stay indoors, livestreaming is bringing opportunities to cosmetic brands and beauty vloggers. Read More
Can Harmay Take Out Sephora in China?
Whether you are an established beauty brand in China or simply eyeing the sector, Harmay is blazing a new trail in how to engage Chinese millennials. Read More
Key Takeaways from BCG x Tencent 2020 China Social Retail Playbook
The BCG and Tencent’s recently published whitepaper, “2020 China Social Retail Playbook,” reveals the increasing popularity for Social Retail in China. Read More
Does China Want Inclusive Beauty?
China is responding well to the trailblazer of inclusive beauty. But does it mean the people are ready for it? Are there other opportunities for brands? Read More
Are Chinese Netizens Ready for Hermès Beauty?
Hermès is finally entering China's hot beauty arena with a new lipstick collection, but can they penetrate an already crowded and competitive field? Read More
Trends in Digital Marketing in China
Digital marketing trends change so quickly in China that it's been hard for Western brands to keep up. Here's what's trending with cutting-edge companies. Read More
Ex-Luxury Darling Fan Bingbing’s Personal Brand Success
As more celebrities are amplifying value through their brands, luxury brands are challenged to tell a better story to resonate with younger consumers. Read More
China’s Most Important Luxury Tech Moments in 2019
Once again, tech was one of the biggest disruptors in China’s luxury market. Here’s our list of the biggest tech happenings in 2019. Read More
