little red book

Live-streaming has officially arrived in China, but that doesn't mean it will be an immediate boon for every Chinese platform. Read More

China’s latest It bag could well come from an unknown, niche brand as emerging designers use dedicated, localized strategies to connect with consumers. Read More

For brands looking to reach the Chinese hospitality market, innovation is the key to standing out — but so is good old-fashioned emotional connection. Read More

All 15,000 bottles of KKW perfume sold out within 10 minutes. But while livestreaming can offer brands sales and viewership, what’s the trade-off? Read More

2019 has been a banner year for e-commerce live streaming in China, with Alibaba’s Taobao leading the way by cultivating high-performing live stream hosts. Read More

Buying fake fans to inflate social media engagement numbers is a common practice, but discussions on whether it is ethical resurfaced once again this week. Read More

KOCs might only have a few hundred followers and focus on product reviews, but they are fast becoming a brand-friendly way to reach Chinese consumers. Read More

To better engage Chinese consumers, Western luxury beauty brands should look beyond Weibo and WeChat and into emerging platforms like Beauty Evolution. Read More

This year, The BoF 500, the definitive index of the people shaping the fashion industry, saw six Chinese individuals added to the list. Read More

The fictional influencer, Xiao Wanzi, has helped Perfect Diary, one of the most talked about consumer beauty brands leveraging Chinese marketing trends. Read More