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little red book

  • Fashion

    How Niche Brands Create Social Media Sales In China

    Ran Bi  |   Share
    This summer, the niche bag and accessories label BY FAR took Chinese social media by storm thanks to excellent branding via social sales platforms. Read More
  • Fashion

    Why The Chinese Gen-Z Demand For Local Brands Is Growing

    Jennifer Zhuang  |   Share
    A newly released RED report shows that young Chinese consumers are increasingly paying more attention to local beauty brands compared to international ones. Read More
  • Earnings Brief

    Can Bilibili Keep Winning the Online Video Arena?

    Wenzhuo Wu  |   Share
    The Chinese entertainment giant and video-sharing platform Bilibili recorded both a 70-percent revenue increase and a strong user retention rate for Q2. Read More
  • Beauty

    Three Disruptive Trends In Little Red Book’s Mid-Year Cosmetics Report

    Yaling Jiang  |   Share
    Jing Daily has parsed through Little Red Book’s cosmetics report and found 3 main trends emerging from China’s $450-billion, post-COVID-19 beauty market. Read More
  • Why Is ‘Princess Style’ Trending With China’s Gen Zers?

    Jennifer Zhuang  |   Share
    Disney princesses have inspired girls around the globe for years, but now Chinese Gen Zers are obsessed with them, and they’ve taken the trend online. Read More
  • Companies

    How Chinese Skincare Brand Chando Uses Private Traffic to Draw and Engage Customers

    Queenie Yao and Ker Zheng  |   Share
    Chinese skincare brand Chando combines WeChat marketing, livestreaming, and WeChat groups to create its own pool of private traffic. Read More
  • Retail

    Are Sales Associates The New Luxury KOLs Post-COVID-19?

    Ruonan Zheng  |   Share
    By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak. Read More
  • Events

    How Luxury Brands Can Profit From China’s Top E-Commerce Trend

    Emily Jensen  |   Share
    On August 5, Jing Daily hosted a webinar on how luxury brands can profit from the different livestreaming trends emerging in China. Read More
  • Will Post-Pandemic Markdowns Hurt Luxury Brands Long-Term?

    Jiaqi Luo  |   Share
    Luxury houses face a dilemma: Should they make short-term business decisions by discounting goods or defend their brand images for long-term sustainability? Read More
  • Marketing

    Mulberry’s New Marketing Approach in China Might Not Be Enough

    Avery Booker  |   Share
    The British luxury brand Mulberry announced that it had chosen the agency ForwardPMX to lead a new “performance marketing program” in China. Read More
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Jing Daily China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 12/04/2023

Index LevelDaily Change% Change
261.07-$0.03-0.01%
LVMHKeringRichemont
+$0.07+$0.45+$0.03
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