little red book

In China, May 20 is now a special time for expressing love, and an important gift-giving holiday, here are how luxury brands monetize on this opportunity. Read More

China's leading social commerce platform Little Red Book has rolled out a slew of new policies to regulate this fast-growing brand-influencer platform. Read More

Geotagged content is set to be one of the defining trends for location marketing in the coming years. Here is what luxury brands need to know. Read More

Here is how Mr. Bags, China's top luxury handbag influencer, evolves his content strategy in a highly competitive influencer market. Read More

By eschewing mainstream luxury brands and focusing on niche labels, Galeries Lafayette has created a unique selling point for itself in Shanghai, although one that also comes with risk. Read More

Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

MAC Cosmetics requested Kaola to stop selling their products, disclose the sources of products, and destroy its inventory. Read More

User-generated reviews on e-commerce platform Xiaohongshu (Little Red Book) have come under fire for being fraudulent, and the platform is cracking down. Read More

Jing Daily spoke with Chinese social media influencer Anny Lou to find out what's going on with marketing on platforms like Douyin and Little Red Book. Read More

Brands may be focused on short video platforms like Douyin and Little Red Book, but long-form videos can still attract viewers in China. Read More