little red book
Why Most Foreign Brands Become Popular in China Because of Influencers
Influencers serve as agent for the brand, either because they're paid to, or because they genuinely think that the brands are good options for their fans. Read More
Five Niche Chinese Jewelry Brands Favored by Gen Z
Aside from shifting tastes, we are also seeing a heightened rivalry in the mid-end jewelry market. But what’s behind this change? Read More
How Gucci, LV Leveraged China To Survive COVID-19
Luxury brands that are staying afloat in China integrate both online and offline journeys and provide consistent experiences via omnichannel strategies. Read More
How Niche Brands Create Social Media Sales In China
This summer, the niche bag and accessories label BY FAR took Chinese social media by storm thanks to excellent branding via social sales platforms. Read More
Why The Chinese Gen-Z Demand For Local Brands Is Growing
A newly released RED report shows that young Chinese consumers are increasingly paying more attention to local beauty brands compared to international ones. Read More
Can Bilibili Keep Winning the Online Video Arena?
The Chinese entertainment giant and video-sharing platform Bilibili recorded both a 70-percent revenue increase and a strong user retention rate for Q2. Read More
Three Disruptive Trends In Little Red Book’s Mid-Year Cosmetics Report
Jing Daily has parsed through Little Red Book’s cosmetics report and found 3 main trends emerging from China’s $450-billion, post-COVID-19 beauty market. Read More
Why Is ‘Princess Style’ Trending With China’s Gen Zers?
Disney princesses have inspired girls around the globe for years, but now Chinese Gen Zers are obsessed with them, and they’ve taken the trend online. Read More
How Chinese Skincare Brand Chando Uses Private Traffic to Draw and Engage Customers
Chinese skincare brand Chando combines WeChat marketing, livestreaming, and WeChat groups to create its own pool of private traffic. Read More
Are Sales Associates The New Luxury KOLs Post-COVID-19?
By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak. Read More
