little red book

Luxury brands and retailers are using the "dress for success" concept and “pretty is power” association to market their goods to Chinese millennial women. Read More

Kim Kardashian West entered the fray of powerful Chinese influencers to open an official account on China’s social beauty platform Little Red Book. Read More

Persuasive tips with direct-buy buttons trigger male consumers to make fast but informed buying decisions on China's social commerce app Redbook. Read More

Weibo, Little Red Book and Douyin beat WeChat among travel influencers for their massive visual and searchable user-generated content. Read More

This new breed of international influencers spend lengthy periods of time in both China and abroad to develop a considerable following of global fans. Read More

From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More

In this edition of Chinese Whispers, we share the biggest stories from Chinese news media published from April 2-6, 2018. Read More

Whether it's traditional media opening their own online stores or e-commerce sites adding more editorial content, both sides are coming closer together in China. Read More

China's shopping app RED launched a Weibo campaign to flaunt its competitive pricing advantage over other e-commerce platforms. Read More

A report by digital intelligence firm L2 explores brands' omnichannel online strategies in China for driving sales to duty-free retailers. Read More