little red book

The “brand partner platform” is a small step for Little Red Book, but a big step toward regulating the exploding influencer economy. Read More

The data intelligence key opinion leader (KOL) marketing agency ParkLu picked five outstanding Chinese KOL marketing case studies from 2018. Read More

As China’s booming short video services are starting to take user attention away from WeChat, “WeChat Story” is Tencent's latest attempt at keeping users in the fold, but will it become as successful as Instagram Stories? Read More

China's popular social commerce app Little Red Book unveiled a platform to directly connect brands and influencers to form partnerships. Read More

2018 saw intense change in cross-border China retail. Here's what to expect from Chinese outbound travel shopping habits in 2019. Read More

Jing Daily spoke to experts in the fields of e-commerce and influencer marketing, as well as some of the sales platforms themselves, to find out. Read More

RED, or Little Red Book aims to shape itself to a “book” where everyone can write and read the world’s best lifestyles at their fingertips. Read More

Despite breaking sales records yet again, there's a hint that Chinese consumers grew weary of navigating all the Singles' Day deals. Read More

Panelists at "Cross-Border Retail Growth Powered by Omni-Channel Technology" discussed what brands need to know about partnering with influencers in China. Read More

Douyin influencer Antoine Bunel shares his experience with the platform as well as advice for luxury brands planning to launch campaigns. Read More