little red book
Auction Houses Embrace Luxury Fashion as New Frontier
In 2020, online luxury sales have brought new consumers to the likes of Sotheby’s, Christie’s, and Phillips. How are they going to continue in 2021? Read More
Sizing Is Killing Your Brand
Incorrect sizing is one of the leading reasons for returns in fashion. Jing Daily tackles how brands can get Chinese consumers their correct sizes. Read More
Aesop Gets Green Light to Open in China. Who’s Next?
Cruelty-free brands Aesop and The Body Shop are opening stores in China, as the country drops its animal testing requirement from imported cosmetic brands. Read More
Can C-Beauty’s YUMEE Rock the Global Make-up Industry?
Financier Wendy Yu is taking on the global beauty world with the launch of in-house C-Beauty luxury makeup line, YUMEE. Read More
Will China Become Hooked On CBD Beauty Products?
CBD-infused skincare has steadily become a global beauty trend over the past few years. But is China ready to embrace THC’s beneficial relative? Read More
Can The China Market Handle More Luxury Price Increases?
On the heels of Hermès’ price increase, brands like Bottega Veneta and Louis Vuitton are rumored to be raising their prices as well. Read More
Little Red Book’s New Campaign Rides The Hot Female Identity Trend
Unlike most current luxury brand marketing, Little Red Book’s innovative new campaign reflects the current awakening of female social identity in China. Read More
Bain & Co: 4 Trends In China’s ‘Unstoppable’ Luxury Market
The global consultancy Bain & Co. and Tmall recently co-released a new luxury report on China that further validates the market’s post-COVID-19 significance. Read More
How Local Beauty Retailers Are Transforming Luxury Brand Entry into China
New and niche beauty brands looking to strengthen their hold in the Chinese luxury market must learn to trust in omnichannel partnerships. Read More
Why Most Foreign Brands Become Popular in China Because of Influencers
Influencers serve as agent for the brand, either because they're paid to, or because they genuinely think that the brands are good options for their fans. Read More
