little red book

China’s young consumers are falling in love with global niche brands. Will this consumer shift only add to the accessible luxury brands’ problems in China? Read More

High-net-worth consumers in a post-COVID-19 China seem to have turned away from luxury fashion and toward self-care products and wellness services. Read More

Because of COVID-19, many brands have hopped onto the latest online trend of livestreaming to sell merchandise. Here, some tips on how to do it properly. Read More

To capitalize on the consumption rebound in China’s market right now, luxury brands are spending more than usual on their 520 marketing campaigns this year. Read More

Local beauty brand Perfect Diary is now a challenger to the international industry giants in China. Jing Daily looks at the strategies that got them there. Read More

Now that Bilibili has become an entertainment powerhouse in China, Jing Daily outlines everything brands will need to know before joining the platform. Read More

Where should you promote your brand in China? We review Douyin, Kuaishou, Little Red Book, and Bilibili to help you pick the right one for your brand. Read More

COVID-19 has brought on a host of unforeseeable challenges to the beauty industry. Yet, some of the latest trends have emerged as the lockdown continues. Read More

WeChat is testing its short-video feature to compete in the fast-growing short-video industry. How useful is this new feature for luxury brands marketing? Read More

Global beauty players have been lining up to dive into China’s lucrative beauty market and cult brand Huda Beauty is the latest to try and make a splash. Read More