little red book
Mr. Bags x Longchamp: How to Make 5 Million RMB in Just Two Hours
From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More
Chinese Whispers: Red Streetwear, Anti-daigou initiatives, and the Rise of Multi-brand Stores
In this edition of Chinese Whispers, we share the biggest stories from Chinese news media published from April 2-6, 2018. Read More
China’s Social and E-commerce Sites Are Converging
Whether it's traditional media opening their own online stores or e-commerce sites adding more editorial content, both sides are coming closer together in China. Read More
China’s Runaway Shopping App RED Dares Competitors to Enter Price War
China's shopping app RED launched a Weibo campaign to flaunt its competitive pricing advantage over other e-commerce platforms. Read More
How Luxury Brands Are Reaching Chinese Travelers Before They Leave Home
A report by digital intelligence firm L2 explores brands' omnichannel online strategies in China for driving sales to duty-free retailers. Read More
