little red book
Will China Become Hooked On CBD Beauty Products?
CBD-infused skincare has steadily become a global beauty trend over the past few years. But is China ready to embrace THC’s beneficial relative? Read More
Can The China Market Handle More Luxury Price Increases?
On the heels of Hermès’ price increase, brands like Bottega Veneta and Louis Vuitton are rumored to be raising their prices as well. Read More
Little Red Book’s New Campaign Rides The Hot Female Identity Trend
Unlike most current luxury brand marketing, Little Red Book’s innovative new campaign reflects the current awakening of female social identity in China. Read More
Bain & Co: 4 Trends In China’s ‘Unstoppable’ Luxury Market
The global consultancy Bain & Co. and Tmall recently co-released a new luxury report on China that further validates the market’s post-COVID-19 significance. Read More
How Local Beauty Retailers Are Transforming Luxury Brand Entry into China
New and niche beauty brands looking to strengthen their hold in the Chinese luxury market must learn to trust in omnichannel partnerships. Read More
Why Most Foreign Brands Become Popular in China Because of Influencers
Influencers serve as agent for the brand, either because they're paid to, or because they genuinely think that the brands are good options for their fans. Read More
Five Niche Chinese Jewelry Brands Favored by Gen Z
Aside from shifting tastes, we are also seeing a heightened rivalry in the mid-end jewelry market. But what’s behind this change? Read More
How Gucci, LV Leveraged China To Survive COVID-19
Luxury brands that are staying afloat in China integrate both online and offline journeys and provide consistent experiences via omnichannel strategies. Read More
How Niche Brands Create Social Media Sales In China
This summer, the niche bag and accessories label BY FAR took Chinese social media by storm thanks to excellent branding via social sales platforms. Read More
Why The Chinese Gen-Z Demand For Local Brands Is Growing
A newly released RED report shows that young Chinese consumers are increasingly paying more attention to local beauty brands compared to international ones. Read More
