little fresh meat
What China’s Male Beauty Market Will Look Like In 2021
2020 saw many new men’s makeup brands enter China’s e-commerce space. But what’s behind that growth, and where is the male beauty market headed? Read More
The ‘He Economy’ Is Luxury’s Next Big Thing
China’s male luxury consumer market is changing, but it’s also becoming more nuanced. Jing Daily looks at some ways to decode this booming category. Read More
China’s Changing Masculinity Propels a Brand New Idol
What is the latest male idol like in China? One thing is for sure: He's a far cry from the K-pop idols of years past. Meet Li Xian. Read More
Latest Little Fresh Meat You Need to Know: R3 August Celebrity Ranking
For August, among the top 5 most buzzed celebrities on the consulting agency R3’s list, three are considered little fresh meat celebrities. Read More
How Should Luxury Brands Represent Masculinity in China?
Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More
The Untapped Male Beauty Market in China
Brands have begun to meet these new demands, including Tom Ford’s concealer for men and Chanel’s Boy de Chanel cosmetics are selling well on Tmall. Read More
Chinese Men’s Surprising Online Shopping Lists
Chinese men -- particularly younger men -- are interested in fashion and cosmetics. With sales booming, brands need to take notice of their preferences. Read More
Is Chinese Masculinity in Crisis or an Opportunity for Brands?
There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males. Read More
Can China’s ‘Little Fresh Meat’ Deliver Big Brand Results?
With authorities in China already starting to discourage effeminate behavior in the media, we analyze whether the country's boy idols can keep delivering visibility and sales for brands. Read More
Shenzhen: The Rise of China’s Metrosexual Capital
Shenzhen has become China’s unofficial capital for "metrosexuals"—a term for well-groomed, fashionable men who live in metropolitan areas. Read More
