little fresh meat

What is the latest male idol like in China? One thing is for sure: He's a far cry from the K-pop idols of years past. Meet Li Xian. Read More

For August, among the top 5 most buzzed celebrities on the consulting agency R3’s list, three are considered little fresh meat celebrities. Read More

Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More

Brands have begun to meet these new demands, including Tom Ford’s concealer for men and Chanel’s Boy de Chanel cosmetics are selling well on Tmall. Read More

Chinese men -- particularly younger men -- are interested in fashion and cosmetics. With sales booming, brands need to take notice of their preferences. Read More

There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males. Read More

With authorities in China already starting to discourage effeminate behavior in the media, we analyze whether the country's boy idols can keep delivering visibility and sales for brands. Read More

Shenzhen has become China’s unofficial capital for "metrosexuals"—a term for well-groomed, fashionable men who live in metropolitan areas. Read More

Here are the top Chinese teen heartthrobs that you need to start following on Instagram. Read More

From 'Fendiman' by Jackson Wang, to 'Burberry Made' by Kris Wu, luxury labels are harnessing the talents of China's biggest pop stars. Read More