little fresh meat
China’s Changing Masculinity Propels a Brand New Idol
What is the latest male idol like in China? One thing is for sure: He's a far cry from the K-pop idols of years past. Meet Li Xian. Read More
Latest Little Fresh Meat You Need to Know: R3 August Celebrity Ranking
For August, among the top 5 most buzzed celebrities on the consulting agency R3’s list, three are considered little fresh meat celebrities. Read More
How Should Luxury Brands Represent Masculinity in China?
Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More
The Untapped Male Beauty Market in China
Brands have begun to meet these new demands, including Tom Ford’s concealer for men and Chanel’s Boy de Chanel cosmetics are selling well on Tmall. Read More
Chinese Men’s Surprising Online Shopping Lists
Chinese men -- particularly younger men -- are interested in fashion and cosmetics. With sales booming, brands need to take notice of their preferences. Read More
Is Chinese Masculinity in Crisis or an Opportunity for Brands?
There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males. Read More
Can China’s ‘Little Fresh Meat’ Deliver Big Brand Results?
With authorities in China already starting to discourage effeminate behavior in the media, we analyze whether the country's boy idols can keep delivering visibility and sales for brands. Read More
Shenzhen: The Rise of China’s Metrosexual Capital
Shenzhen has become China’s unofficial capital for "metrosexuals"—a term for well-groomed, fashionable men who live in metropolitan areas. Read More
The 6 Male Instagram Stars Taking China by Storm
Here are the top Chinese teen heartthrobs that you need to start following on Instagram. Read More
First Streetwear, Now Hip Hop: When Brands and Musicians Meet
From 'Fendiman' by Jackson Wang, to 'Burberry Made' by Kris Wu, luxury labels are harnessing the talents of China's biggest pop stars. Read More
