Lining
Guochao Marketing: Past Its Prime Or Just Getting Started?
Are local consumers getting tired of guochao marketing, or is the craze for China chic only getting started on the mainland? Read More
Three Trends In Young Consumer Spending In China from Euromonitor
As China’s economy continues to rebound in the third quarter, all eyes have turned to consumer spending. But where and how are they buying? Read More
Why Big Monster Holds The Key to Chinese Gen-Z Sneaker Fans
In the debut of our new column, KOL Confidential, we ask sneakerhead "Big Monster" to spell out what marketing campaigns works for his audience. Read More
