lingerie
Victoria’s Secret attempts to revitalize brand. Too little, too late?
Victoria's Secret aims to revive its image with a new campaign and fashion show. But it's struggling to adopt modern values of inclusivity. Read More
Sex sells: China’s Rui Zhou collaborates with Victoria’s Secret
Welcoming sex and body positivity, Victoria’s Secret taps LVMH Karl Lagerfeld 2021 prize winner Rui Zhou to co-design a loungewear and lingerie collection for the China market. Read More
Victoria’s Secret closes Beijing flagship in a retail shift. Can the lingerie giant crack China?
Victoria's Secret's joint venture and enhanced localization strategy might just save the brand's operation in China. Read More
Top Chinese Breakout Brands From Lingerie To Loungewear In 2022
China’s lingerie and loungewear markets are growing rapidly as consumer lifestyles evolve. We take a look at these factors and at China’s top brands in 2022. Read More
What Makes A Great Collab? Neiwai Cracks The Formula
The brand’s capsule with Swaying/Knit and Andrea Jiapei Li is out now. It’s a crossover that works, thanks to the impact of its message. Read More
How Ubras Became China’s Top Selling Underwear Brand
In six years, homegrown underwear label Ubras consolidated its position as the No. 1 digitally native lingerie brand on Tmall. What’s its strategy? Read More
Lingerie Brand Bananain Plants Seeds of Sustainability
Gifting flower seeds is at the heart of the local underwear label's new campaign. It’s a simple gesture that taps both outdoor and sustainability trends. Read More
The High Risk & Reward Behind Adidas’ China-focused Intimates Line
Adidas dove into China’s growing intimates market with its controversial #SupportisEverything campaign. But will it win over customers? Read More
Kim Kardashian’s Plans for a Global Empire Start With China
Kim Kardashian has plans for global domination, revealing that her shapewear brand, SKIMS, is launching in China. But will Chinese consumers buy it? Read More
Ubras Appoints Supermodel Liu Wen as Ambassador But Will It Pay Off?
Homegrown underwear label Ubras announced Chinese supermodel Liu Wen as their new brand ambassador. Was it the right move? Read More
