lingerie
Ubras Appoints Supermodel Liu Wen as Ambassador But Will It Pay Off?
Homegrown underwear label Ubras announced Chinese supermodel Liu Wen as their new brand ambassador. Was it the right move? Read More
Can Beauty Save Lingerie Brand La Perla?
Italian luxury lingerie brand La Perla launched a perfume collection with beauty to follow. But will it help the brand gain young Chinese consumers? Read More
Why Sex Doesn’t Always Sell in China
Sexual imagery has been used to create sensory impressions since marketing began. But today, what societies want to see has changed, especially in China. Read More
How To Win The Booming Lingerie Market In China
The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Read More
7 Luxury Sectors Chinese Consumers Love Post-COVID
Surprisingly, the pandemic has led to the rise of new luxury sub-segments that are exceeding our expectations. Here’s a look at seven of them. Read More
Can C-Beauty’s YUMEE Rock the Global Make-up Industry?
Financier Wendy Yu is taking on the global beauty world with the launch of in-house C-Beauty luxury makeup line, YUMEE. Read More
Aimer Is Heating Up China’s Lingerie Market
China’s lingerie sector has birthed another name to know: the Beijing-based conglomerate Aimer, whose IPO is predicted to raise around 117 million. Read More
What Are The Vulnerable Luxury Sectors In China?
Surprisingly, some luxury brands are scoring big in China post-COVID-19. But rising local brands in specific sectors could upend their trajectories. Read More
How Lingerie Became China’s Favorite Fashion Investment
Last year, over a dozen emerging Chinese lingerie brands raised millions of dollars to grow — and most of them were founded by women. Read More
Chinese Whispers: Valentino Appoints Chinese Menswear Brand Ambassador, and More
Italian high fashion brand Valentino named Zhang Yixing, the Chinese singer with a massive online following, to be its brand ambassador for menswear. Read More
