lingerie

Italian high fashion brand Valentino named Zhang Yixing, the Chinese singer with a massive online following, to be its brand ambassador for menswear. Read More

A children's fashion show, which copied the style of a Victoria's Secret runway event, hosted by a shopping mall in China has sparked online debate over children's rights. Read More

After two years in China, Victoria's Secret is accelerating its expansion in a rush to reach the increasing number of Chinese women willing to spend big on designer bras. Read More

Chinese viewers were not very impressed by a dragon and other Chinese elements that appeared on the runway at this year's Victoria's Secret Fashion Show. Read More

Opening up on Shanghai's Huaihai Road, Victoria's Secret will take up Louis Vuitton's old place with its first China store stocking lingerie. Read More

As Chinese consumer demand expands beyond outwardly visible forms of luxury, high-end lingerie brands are beating the market slowdown. Read More

Launched with an opening ceremony attended by company execs followed with a showcase of the luxury lingerie maker's new collection, this week La Perla unveiled its new Beijing flagship at the city's recently opened Parkview Green mall. Read More

To learn more about La Perla's plans for the China market, Jing Daily recently caught up with CEO Tim Brasher to discuss his brand's experience in the country, its localized marketing strategy, and future plans. Read More

While it may be virtually unknown in the West, the Tokyo-based lingerie brand Peach John has quietly become Japan's answer to more established companies like Victoria's Secret or Triumph. Read More