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lingerie

  • Fashion

    Top Chinese Breakout Brands From Lingerie To Loungewear In 2022

    Jing Daily  |   Share
    China’s lingerie and loungewear markets are growing rapidly as consumer lifestyles evolve. We take a look at these factors and at China’s top brands in 2022. Read More
  • Marketing

    What Makes A Great Collab? Neiwai Cracks The Formula

    Jing Daily  |   Share
    The brand’s capsule with Swaying/Knit and Andrea Jiapei Li is out now. It’s a crossover that works, thanks to the impact of its message. Read More
  • Companies

    How Ubras Became China’s Top Selling Underwear Brand

    Lisa Nan  |   Share
    In six years, homegrown underwear label Ubras consolidated its position as the No. 1 digitally native lingerie brand on Tmall. What’s its strategy? Read More
  • Marketing

    Lingerie Brand Bananain Plants Seeds of Sustainability

    Lisa Nan  |   Share
    Gifting flower seeds is at the heart of the local underwear label's new campaign. It’s a simple gesture that taps both outdoor and sustainability trends. Read More
  • Fashion

    The High Risk & Reward Behind Adidas’ China-focused Intimates Line

    Jiaqi Luo  |   Share
    Adidas dove into China’s growing intimates market with its controversial #SupportisEverything campaign. But will it win over customers? Read More
  • Fashion

    Kim Kardashian’s Plans for a Global Empire Start With China

    Lisa Nan  |   Share
    Kim Kardashian has plans for global domination, revealing that her shapewear brand, SKIMS, is launching in China. But will Chinese consumers buy it? Read More
  • Influencers

    Ubras Appoints Supermodel Liu Wen as Ambassador But Will It Pay Off?

    Lisa Nan  |   Share
    Homegrown underwear label Ubras announced Chinese supermodel Liu Wen as their new brand ambassador. Was it the right move? Read More
  • Companies

    Can Beauty Save Lingerie Brand La Perla?

    Lisa Nan  |   Share
    Italian luxury lingerie brand La Perla launched a perfume collection with beauty to follow. But will it help the brand gain young Chinese consumers? Read More
  • Marketing

    Why Sex Doesn’t Always Sell in China

    Glyn Atwal  |   Share
    Sexual imagery has been used to create sensory impressions since marketing began. But today, what societies want to see has changed, especially in China. Read More
  • Fashion

    How To Win The Booming Lingerie Market In China

    Adina-Laura Achim  |   Share
    The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Read More
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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/31/2023

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