lingerie
How Lingerie Became China’s Favorite Fashion Investment
Last year, over a dozen emerging Chinese lingerie brands raised millions of dollars to grow — and most of them were founded by women. Read More
Chinese Whispers: Valentino Appoints Chinese Menswear Brand Ambassador, and More
Italian high fashion brand Valentino named Zhang Yixing, the Chinese singer with a massive online following, to be its brand ambassador for menswear. Read More
A Victoria’s Secret-Style Runway Show with Underage Girls Sparks Controversy in China
A children's fashion show, which copied the style of a Victoria's Secret runway event, hosted by a shopping mall in China has sparked online debate over children's rights. Read More
Can Victoria’s Secret Win Over Chinese Consumers?
After two years in China, Victoria's Secret is accelerating its expansion in a rush to reach the increasing number of Chinese women willing to spend big on designer bras. Read More
How Chinese Consumers Reacted to Dragons on the Runway at the Victoria’s Secret Fashion Show
Chinese viewers were not very impressed by a dragon and other Chinese elements that appeared on the runway at this year's Victoria's Secret Fashion Show. Read More
Victoria’s Secret to Open First Full China Location Across From Hermès in Shanghai
Opening up on Shanghai's Huaihai Road, Victoria's Secret will take up Louis Vuitton's old place with its first China store stocking lingerie. Read More
Global Lingerie Brands Bet Big on China Market
As Chinese consumer demand expands beyond outwardly visible forms of luxury, high-end lingerie brands are beating the market slowdown. Read More
Busting Out In Beijing: La Perla Launches Parkview Green Flagship
Launched with an opening ceremony attended by company execs followed with a showcase of the luxury lingerie maker's new collection, this week La Perla unveiled its new Beijing flagship at the city's recently opened Parkview Green mall. Read More
Q&A: La Perla CEO Tim Brasher On Selling Luxury Lingerie To China
To learn more about La Perla's plans for the China market, Jing Daily recently caught up with CEO Tim Brasher to discuss his brand's experience in the country, its localized marketing strategy, and future plans. Read More
Japanese Lingerie Brand Peach John Launches In Shanghai
While it may be virtually unknown in the West, the Tokyo-based lingerie brand Peach John has quietly become Japan's answer to more established companies like Victoria's Secret or Triumph. Read More
