limited edition
Gucci Goes Local For Chinese New Year, Chases Little Emperors
Gucci makes a subtle overture to the China market with its limited-edition Chinese New Year luggage tags, imprinted with one of two auspicious golden characters and crafted in blue or… Read More
DKNY’s China-Facing Mahjong Set: The Art Of Subtle Localization
As the holiday season and Chinese New Year approach, brands are getting more creative with gifting ideas for Chinese shoppers. Read More
Not Your Local Official’s Audi: The China Edition R8
On the polar opposite end of the spectrum from the standard black A6 so beloved of Chinese government officials, recently Audi unveiled a China edition R8 tailored to gearheads rather… Read More
From Vacheron To Adidas, Brands Roll Out “Year Of The Snake” China Editions
From the looks of early localized rollouts we've seen thus far, what could be lost in quantity compared to the Year of the Dragon might be gained in flash during… Read More
Fratelli Rossetti Takes Footwear “Museum” To Shanghai & Hong Kong
Running through October 24 at Hong Kong ifc and through the 26th at Shanghai's Plaza 66, luxury shoemaker Fratelli Rossetti is giving audiences outside of Italy a glimpse of its… Read More
Johnnie Walker Taps Chinese Artist Ma Liang For Moon Festival Campaign
Having previously partnered with Chinese director Jia Zhangke as well as fashion designers Jenny Ji and Xander Zhou, writer Han Han and artist Pan Jianfeng, whisky brand Johnnie Walker is… Read More
De Beers Opens Fourth China Location, Debuts Shanghai Exclusives
Despite broader concerns about discretionary luxury purchases by middle-class Chinese this year, amid an environment of cooler economic growth, global diamond leader De Beers has no intention of falling further… Read More
Penfolds Targets China’s Aspiring Wine Aficionado With $176,000 “Ampoule”
Its second major overture to the fast-growing China wine market in less than a year, top Australian winemaker Penfolds recently debuted a limited-edition wine aimed at drinkers who have, depending… Read More
Vivienne Tam Designs Limited-Edition Slippers For Hilton Huanying Program
Marking the one-year anniversary of its Huanying program, which provides tailored amenities to outbound Chinese guests, today Hilton unveiled a new collaboration with fashion designer Vivienne Tam, a set of… Read More
MINI China Gets In The Olympic Spirit With Limited Edition Hatchback
MINI China is set to go to the upcoming London Olympics with a killer new ride. Read More
