lifestyle trends
Chinese outbound tourism to normalize by mid-2024, says Trip.com Group
Tourism rebound hampered by visa backlog, while younger tourists seek unique destinations and experiences as well as luxury, Tan Yudong tells ‘Jing Daily’ Read More
How brands are adapting as Chinese consumers turn to health and wellness
A surge in awareness this year, led by the younger generation, has invigorated China’s health industry. This acceleration, attributed to the Covid-19 pandemic, was the focus of the “Opportunities in… Read More
Surf and sun: Decoding China’s beach culture in 2023
Evolving attitudes toward sunbathing, surfing, and beach life — coupled with the rising popularity of beach destination travel — spell new opportunities for brands. Read More
Xiaohongshu’s 3 Key Post-pandemic China Consumer Trends
A new report by Xiaohongshu breaks down the psychology of Chinese shoppers, highlighting the values and influences driving them to the check-out button. Read More
‘Simplified Life’, Self Care and Hyperlocalization Among China’s Top Lifestyle Trends For 2023
Several themes emerged as top lifestyle trends for 2023, according to Xiaohongshu. How can brands navigate this new consumer sentiment? Read More
