@Li Ziqi | Jing Daily

Consumer Insights
What A Viral TV Drama Set In Yunnan Reveals About China’s Gen Z
Huiyan Chen and Jing Zhang | Share
China's younger generations are yearning for rural escapism through the popular C-drama “Meet Yourself,” which has been viewed over 1 billion times. Read More
Influencers
Top Social Star Li Ziqi Breaks the Illusion and Sues Influencer Agency
Gemma A. Williams | Share
China’s most prominent cultural vlogger, Li Ziqi, hasn’t posted on her channels in months. Is this the end of her idyllic videos? Read More
Decoding Professional User-Generated Content on Douyin
Jennifer Zhuang | Share
One Douyin’s hottest influencers @Maoguangguang is proving that professional user-generated content is profitable. Here’s what brands need to know. Read More

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Index Level	Daily Change	% Change
261.10	+$1.84	0.71%

LVMH	Kering	Richemont
-$0.39	-$0.16	+$0.16

What A Viral TV Drama Set In Yunnan Reveals About China’s Gen Z

Top Social Star Li Ziqi Breaks the Illusion and Sues Influencer Agency

Decoding Professional User-Generated Content on Douyin

Your China Cheat Sheet