li yuchun
Céline Steps Up Presence In China’s ‘Evolving’ Luxury Market
The LVMH-owned label joins a growing contingent of niche brands recognizing Chinese luxury consumers' rising focus on individual style. Read More
From French Fashion To Fan Bingbing: China’s Top 10 Luxury Parties Of 2013
While China's bureaucrats scaled back on their banquets, the country's celebrities came out to play at a plethora of high-profile luxury events in 2013. Read More
Videos: Chanel’s ‘Little Black Jacket’ Draws Celebs and Crowds on Mainland
Chanel's global photography exhibit recently opened in Beijing and Shanghai with star-studded events featuring celebrities from home and abroad. Read More
Chanel Puts Chinese Spin On Global “Little Black Jacket” Show
Chinese celebrities Sun Feifei, Zhou Xun, and Li Yuchun are featured in Chanel's traveling photo exhibition, which arrives in Beijing tomorrow before heading to Shanghai and Hong Kong. Read More
Savvy Social Networking Pays Off for L’Oreal China
In order to achieve stellar results in its first quarter, L'Oreal relied on some savvy marketing techniques to bring attention to its products -- including using singer Li Yuchun as… Read More
