li yuchun
Why Gen-Z Symbols Are Different in China
Brands should be immersing themselves in the universes of Chinese Gen-Z symbolism. But what are these worlds, and where can they be found? Read More
Are China’s “Little Fresh Meat” Idols Losing Their Luster?
Major platforms like iQiyi and Tencent are recruiting diverse faces for their competition shows. Does this mean China’s idol aesthetic is changing? Read More
SK-II Launches a New Film Studio to Explore Brand Storytelling
SK-II announced the launch of SK-II STUDIO, its new film studio, exploring the current social pressures and challenges faced by women. Read More
Maison Margiela’s China Offensive
Maison Margiela is opening a second store in Chengdu this week. But as it expands in China, can it retain its avant-garde spirit? Read More
Will Margiela Fragrance’s Ambassador Appointment Boost Its Brand Awareness in China?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Maison Margiela, MAOGEPING, and Shiseido. Read More
How Brands Gear Up For This Year’s Holiday Season In China?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Florasis, Tiffany, and Dior. Read More
Did the Met Gala’s ‘Camp’ Theme Confuse Chinese Fashion Fans?
The Met Gala 2019 still took Chinese social media by storm even though the theme, “Camp: Notes on Fashion,” was an unfamiliar concept to Chinese culture. Read More
Part II: The 6 Female Instagram Stars Taking China By Storm
For big fashion houses like Gucci, Prada and Yves Saint Laurent, female influencers are essential in the celebrity-driven luxury goods market. Read More
Gucci? Montblanc? What Luxury House is Winning China’s Digital Game?
Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More
Tmall Kicks Off Mei.com-Backed Luxury Channel With Star-Studded Launch in Shanghai
After Alibaba's investment in Mei.com, Tmall ups its luxury offerings with a new luxury channel managed by the flash sales site. Read More
