li yifeng
Watchmaker Panerai Makes A Digital Leap In China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
Can China Ignite the Wearable Tech Market with Smart Eyewear?
Wearable tech has been a failing market until a new Huawei and Gentle Monster collaboration sparked China's latest obsession: Smart eyewear. Read More
Here’s The 7 Bad Boys of China’s Luxury Brands
From Kris Wu to Jackson Wang, many of China's online youngsters are rabidly loyal to their chosen idols. So what happens to the brands when their ambassadors mess up? Read More
6 Male Luxury Brand Ambassadors in China You Need to Know
International brands are increasingly eager to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. Read More
The Post-90s Generation Drive Luxury Hotel Sales on Chinese Valentine’s Day
Today on social media, Chinese consumers are talking about an online influence chart and post-90s spending habits in the run-up to Chinese Valentine's Day. Read More
Trending in China: JD Fashion’s Zhang Zetian and T Mag’s Style Conference
Today in China, people on social media are buzzing about actor Li Yifeng, the youngest female billionaire Zhang Zetian, and T Mag's style conference. Read More
