li ning
How Luxury Brands Can Tap Into The Tokyo Olympic Games
China has been a strong presence at the Tokyo Olympic Games this year. But can luxury players seize this branding and marketing opportunity? Read More
Who Will Win The Luxury Space Race?
With China stepping up its space exploration, will the country’s wealthy soon want space themes from luxury fashion? Read More
Could Streetwear Be a Global Gateway for Chinese Brands?
The gray area between sportswear and streetwear is where Chinese brands might see the greatest potential to capture global interest. Read More
Has Donating Become the Latest PR Tool in China?
The goodwill generated for companies for their socially responsible donations rarely go unrewarded in China; now lesser-known companies are reaping the rewards thanks to their low-profile donations. Read More
Li Ning Leads the Charge of Chinese Luxury Brands
While it’s not fully luxury, China’s Li-Ning became the first Chinese brand to enter the Jing Daily KraneShares China Global Luxury Index top 10. Read More
5 Risks That Could Derail China’s Luxury Market
China might seem like the answer for luxury growth, but there are risks in the medium term that could derail this burgeoning luxury market. Read More
Is Nike Losing The Race In China?
Nike delivered record results thanks to high revenues in the North American market, but it should be concerned about its China strategy. Read More
3 Ways Foreign Luxury Brands Can Tap Into China’s Guochao Trend
So far, guochao has mainly been associated with Chinese brands. But Western brands can take advantage of this trend if they follow these three rules. Read More
Adidas and Nike Sales Plummet Following Boycotts
What happens when an icon can’t wear your clothes? No one wants them. Nike and adidas both reported a plummet in sales on China’s e-commerce channel, Tmall. Read More
Watchmaker Panerai Makes A Digital Leap In China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
