li ning
Against Odds, PFW Successfully Connects With China
Paris Fashion Week Spring 2021 made clear that livestreaming and watch parties are the foolproof way to capture audiences in China. Read More
IMG Deal Will Bring US Designers To A Huge Chinese Audience
A deal between IMG and Tmall to digitally amplify American designers’ collections across China is sure to tip the fashion industry even further eastward. Read More
Chinese Brand Li-Ning’s New Collab Seen At First Live Fashion Week Since COVID-19
Li-Ning’s sneaker design collaboration with Soulland made an appearance at Copenhagen Fashion Week, the first live fashion week since COVID-19 appeared. Read More
Can This New Reality Show Make Chinese Streetwear Cooler?
Following the success of The Rap of China, can IQiyi recreate it’s winning formula with a show focused on a Tokyo pop-up store run by Kris Wu? Read More
What is Driving Demand for the Sports & Fashion Combo in China?
As China wakes up to a healthier lifestyle, young Chinese consumers and KOLs are driving up the demand for new luxury fashion and sportswear combos. Read More
What Luxury Brands Can Learn from Footwear Giant Li-Ning
Despite a slowing economy, China's Li-Ning has continued to flourish in a tough fashion market thanks to an understanding of trends and one smart hire. Read More
Chinese Whispers: The Top Richest Chinese Apparel Moguls in 2019 and More
As more Chinese consumers embrace homegrown brands, it’s undoubtful that the apparel moguls will only accumulate more wealth. Read More
Tmall Hopes New York Fashion Week Audiences Buy Into “China Cool”
Tmall, in collaboration with New York Fashion Week: The Shows, will showcase emerging Chinese designers at their “China Cool” event. Read More
Chinese Whispers: Little Red Book Testing Live-Streaming Feature, and More
The Chinese social commerce app Little Red Book is testing its live-streaming feature as a new way for users to create content. Read More
Why Chinese Brands are Winning the Streetwear Game
Today, China's homegrown streetwear brands like Li Ning and Hi Panda are attracting younger Chinese consumers at an unprecedented rate. Read More
