li ning

A deal between IMG and Tmall to digitally amplify American designers’ collections across China is sure to tip the fashion industry even further eastward. Read More

Li-Ning’s sneaker design collaboration with Soulland made an appearance at Copenhagen Fashion Week, the first live fashion week since COVID-19 appeared. Read More

Following the success of The Rap of China, can IQiyi recreate it’s winning formula with a show focused on a Tokyo pop-up store run by Kris Wu? Read More

As China wakes up to a healthier lifestyle, young Chinese consumers and KOLs are driving up the demand for new luxury fashion and sportswear combos. Read More

Despite a slowing economy, China's Li-Ning has continued to flourish in a tough fashion market thanks to an understanding of trends and one smart hire. Read More

As more Chinese consumers embrace homegrown brands, it’s undoubtful that the apparel moguls will only accumulate more wealth. Read More

Tmall, in collaboration with New York Fashion Week: The Shows, will showcase emerging Chinese designers at their “China Cool” event. Read More

The Chinese social commerce app Little Red Book is testing its live-streaming feature as a new way for users to create content. Read More

Today, China's homegrown streetwear brands like Li Ning and Hi Panda are attracting younger Chinese consumers at an unprecedented rate. Read More

Chinese consumers are paying more attention to craftsmanship than status symbols when it comes to luxury, and it's an opportunity for domestic brands. Read More