li ning
Li-Ning Returns To Hong Kong After A Decade
Ten years have passed since Li-Ning’s first attempt at a Hong Kong flagship. What’s encouraging the brand, in a challenging COVID context, to try again? Read More
7Up, Skaters, And The Pet Economy: China Collabs of the Week
Whether its partnering with beverage brands or creating mini streetwear apparel for pets, brands are finding new ways to connect to Gen Z in China. Read More
3 Reasons Why Western Brands Are Vanishing From The Chinese Market
Cutting-edge competitors and rapid shifts in consumer behavior have diluted interest in global names. The result? Brands are pulling out of China in droves. Read More
After Admitting To Mistakes In China, Can Adidas Make A Comeback?
Adidas has reported a fifth quarter of falling revenue in China. But after 25 years in the market, the sportswear giant isn’t backing down from a challenge. Read More
Meet The Top 100 Chinese Brands In 2022
Tencent retained its first spot on Kantar BrandZ’s Top 100 Chinese Brands 2022, while Li-Ning and Xiaohongshu saw prominent growth in brand value. Read More
Sneaker Brands In China Need To Look Beyond The Guochao Craze
With China's sneaker scene challenging the longtime dominance of western brands, collaborations and limited drops won't be enough to impress. Read More
As Global Brands Exit, Does The Russian Market Present Overseas Opportunities To Li-Ning?
Nike and Adidas are among the brands retreating from Russia amid the war, leaving a gap for Li-Ning to fill. What are the risks and rewards? Read More
China’s Skateboarding Roll Is Just Beginning
Skateboarding has been exploding in popularity in China since the Tokyo Olympics. Jing Daily explores why the sport, and culture, are becoming mainstream. Read More
Yu Prize Backs Ponder.er, AlienAnt, Private Policy, and More
China’s annual fashion award Yu Prize unveiled its winners during Digital Shanghai Fashion Week. Who are the next talents to watch? Read More
You Wear What You Eat: China Can’t Get Enough of Food Collabs
Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Here are some of the best collabs to come out of China. Read More
