li ning

As more Chinese consumers embrace homegrown brands, it’s undoubtful that the apparel moguls will only accumulate more wealth. Read More

Tmall, in collaboration with New York Fashion Week: The Shows, will showcase emerging Chinese designers at their “China Cool” event. Read More

The Chinese social commerce app Little Red Book is testing its live-streaming feature as a new way for users to create content. Read More

Today, China's homegrown streetwear brands like Li Ning and Hi Panda are attracting younger Chinese consumers at an unprecedented rate. Read More

Chinese consumers are paying more attention to craftsmanship than status symbols when it comes to luxury, and it's an opportunity for domestic brands. Read More

Here are three examples to illustrate the recent retro fashion and luxury trend among the nostalgic Chinese millennial consumers. Read More

We talk about how athleisure is dominating the apparel industry in China and the underlying trends. Read More

A Chinese celebrity's endorsement post on Valentino was marked as a spam by Weibo, a major marketing and branding platform for luxury brands in China. Read More

JD's copycat festival, similar in nature and inspiration to Alibaba's Singles' Day event, still lagged in terms of the sales record. Read More

Though the e-commerce platform is increasing its luxury offerings, it chose more mainstream Chinese brands to showcase during its “China Day” at New York Fashion Week. Read More