li ning

Here are three examples to illustrate the recent retro fashion and luxury trend among the nostalgic Chinese millennial consumers. Read More

We talk about how athleisure is dominating the apparel industry in China and the underlying trends. Read More

A Chinese celebrity's endorsement post on Valentino was marked as a spam by Weibo, a major marketing and branding platform for luxury brands in China. Read More

JD's copycat festival, similar in nature and inspiration to Alibaba's Singles' Day event, still lagged in terms of the sales record. Read More

Though the e-commerce platform is increasing its luxury offerings, it chose more mainstream Chinese brands to showcase during its “China Day” at New York Fashion Week. Read More

As some Western brands struggle to create culturally relevant Lunar New Year gifts, Chinese creatives and lifestyle brands are producing their own year of the monkey items. Read More

Virtually unknown outside of its native country, where it operates over 10,000 retail outlets, on July 26 the Chinese retailer Bosideng is set to open its first overseas flagship in London, located on the city's swish South Molton Street. Read More

At the World Department Store Forum, attendees shared some of their favored techniques for tapping the spending power of Chinese shoppers--a topic of greater importance not only for department stores, but also standalone luxury boutiques. Read More

Chinese sportswear brands that have seen great success at home but are virtually unheard-of overseas are making gradual advances towards the cut-throat American market. Read More

This month, Li Ning's first American store opened to a decent amount of fanfare on NW Hoyt Street, drawing basketball shoe enthusiasts hoping to get their hands on Baron Davis’s signature Li-Ning BD Doom shoe. Read More