li ning
From Shanghai To Chongqing, 5 Chinese Fashion Hotspots To Watch In 2023
Having a hyper-local perspective on China’s diverse, established, and emergent fashion hubs will be critical to brands’ success in 2023. Read More
5 Top Chinese Athleisure Brands To Watch Out For In 2023
China’s athleisure market is poised to see continued growth in the coming year. Here are the homegrown brands leading the sector. Read More
From Sexist Campaigns To Disturbing Designs, What Was Luxury Thinking In 2022?
Some brands went viral this year for the wrong reasons. From fashion faux pas to offensive campaigns, here’s a recap of marketing missteps in China in 2022. Read More
It’s Not Just Western Brands: Li-Ning Stokes Nationalist Controversy And Anger
Li-Ning shares plummeted 13 percent after consumers pointed out that looks from its latest collection resemble the uniforms of Japanese WWII soldiers. Read More
Liu Yuxin Ray-Bans, Rolls-Royce’s Art Program, And Local Streetwear: China Collabs Of The Week
China's brand collaboration highlights of the week include Rolls-Royce x Scarlett Yang, Gramicci x Randomevent, and Ray-Ban x Liu Yuxin. Read More
Li-Ning Returns To Hong Kong After A Decade
Ten years have passed since Li-Ning’s first attempt at a Hong Kong flagship. What’s encouraging the brand, in a challenging COVID context, to try again? Read More
7Up, Skaters, And The Pet Economy: China Collabs of the Week
Whether its partnering with beverage brands or creating mini streetwear apparel for pets, brands are finding new ways to connect to Gen Z in China. Read More
3 Reasons Why Western Brands Are Vanishing From The Chinese Market
Cutting-edge competitors and rapid shifts in consumer behavior have diluted interest in global names. The result? Brands are pulling out of China in droves. Read More
After Admitting To Mistakes In China, Can Adidas Make A Comeback?
Adidas has reported a fifth quarter of falling revenue in China. But after 25 years in the market, the sportswear giant isn’t backing down from a challenge. Read More
Meet The Top 100 Chinese Brands In 2022
Tencent retained its first spot on Kantar BrandZ’s Top 100 Chinese Brands 2022, while Li-Ning and Xiaohongshu saw prominent growth in brand value. Read More
