li ning
China’s Crackdowns Could Make Luxury Marketing a Lot More Boring in 2022
A rare bright spot for many global brands in 2020, China's luxury market is in a tumultuous place as the fourth quarter of 2021 approaches. Read More
China Tech Crackdown Dampens Luxury Boom
For the first time since China emerged from the COVID-19 pandemic, the Jing Daily KraneShares China Global Luxury Index spent the month steadily declining. Read More
How Luxury Brands Can Tap Into The Tokyo Olympic Games
China has been a strong presence at the Tokyo Olympic Games this year. But can luxury players seize this branding and marketing opportunity? Read More
Who Will Win The Luxury Space Race?
With China stepping up its space exploration, will the country’s wealthy soon want space themes from luxury fashion? Read More
Could Streetwear Be a Global Gateway for Chinese Brands?
The gray area between sportswear and streetwear is where Chinese brands might see the greatest potential to capture global interest. Read More
Has Donating Become the Latest PR Tool in China?
The goodwill generated for companies for their socially responsible donations rarely go unrewarded in China; now lesser-known companies are reaping the rewards thanks to their low-profile donations. Read More
Li Ning Leads the Charge of Chinese Luxury Brands
While it’s not fully luxury, China’s Li-Ning became the first Chinese brand to enter the Jing Daily KraneShares China Global Luxury Index top 10. Read More
5 Risks That Could Derail China’s Luxury Market
China might seem like the answer for luxury growth, but there are risks in the medium term that could derail this burgeoning luxury market. Read More
Is Nike Losing The Race In China?
Nike delivered record results thanks to high revenues in the North American market, but it should be concerned about its China strategy. Read More
3 Ways Foreign Luxury Brands Can Tap Into China’s Guochao Trend
So far, guochao has mainly been associated with Chinese brands. But Western brands can take advantage of this trend if they follow these three rules. Read More
