li na
The Commercial Opportunity of Gender Fluidity
There's a growing desire among brands and consumers for products that aren't just for men or women -- it's a way to break traditional gender roles in China. Read More
Tiffany & Co. Reveals Celebrity Portraits From Chinese Artist Collaboration
The jeweler collaborates with renowned artist Yu Hong for a series of portraits of influential Chinese women that explores the concept of "unlocking possibilities." Read More
How Brands Can Cash In On Sports Marketing In China
“Professional sport is still a relatively new concept in China, and it’s easy to forget that when the market moves so quickly,” says one China sports expert in a new… Read More
China’s VIP Fans Jet Across Globe For Luxury Sports Experiences
In response to Chinese travelers' growing interest in "experiential destinations," a newly launched China company offers special VIP excursions to the world's top sporting events. Read More
Jing Daily’s China Luxury Brief: January 13, 2014
Welcome to Jing Daily’s China Luxury Brief: the day’s top news on the business of luxury and culture in China, all in one place. Read More
Luxury Brands Tap Into Tennis’ Growing Appeal With China’s Wealthy
As China's affluent look to tennis as a sport which matches their lifestyle and income, luxury brands are taking notice of its marketing opportunities. Read More
IMG Signs Landmark Deal With Chinese Golfer
This week Chinese golfer Feng Shanshan signed a landmark deal with IMG for worldwide management and marketing representation. Read More-
China “Influence” Awards Held In Beijing
On April 2, the annual ceremony for “You Bring Charm to the World: Chinese Influencing the World,” was held at Peking University Hall, awarding those who made outstanding contributions to… Read More -
Report: Chinese Tennis Star Li Na Signs Endorsement Deal With Rolex
This will be the third endorsement deal signed by Li in recent months, following her appointment as a member of SpiderTech's Health and Wellness Team and brand ambassador for Haagen-Dazs. Read More
