Li Jiaqi
The Logic of Livestreaming in China Is Changing: What Does It Mean for Luxury?
Despite the clear opportunity for brands to leverage livestreaming e-commerce, the nature of the format is changing rapidly Read More
What is New Oriental And Can It Crack China’s Beauty Livestream Industry?
Oriental Select, New Oriental’s livestream ecommerce arm, has gone viral in China for its educational content. But can it now succeed at selling beauty? Read More
4 MCNs You Need to Know in China
Behind every successful KOL, there stands a mighty MCN company. How can international luxury brands leverage these agent-led businesses to generate sales? Read More
Can the ‘Lipstick King’ Help Tencent Huiju Luxury Reach an Audience?
Tencent Huiju Luxury has joined hands with top livestreamer Austin Li. But will it help the fledgling e-commerce platform? Read More
Think You Know How To Sell Hard Luxury to China’s Gen Z? Think Again.
The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury. Read More
Does Decentralized Commerce Have a Future in China?
China’s Web3 environment is shaping up to be a very unique place, meaning its application for e-commerce is likely to differ from that in western countries. Read More
Livestreaming: The Sales Driver That Hard Luxury Brands Are Missing in China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China Read More
Why Chinese Men Want to Be Beautiful
The market for male skincare got overlooked for many years. But in 2021, young male beauty brands began booming in China. What changed? Read More
Labelhood: The Platform Powering China’s Youth
As LABELHOOD opens its first menswear store in China, Jing Daily looks at the country’s pioneering start-up that combines culture and commerce. Read More
Can Double 12 Still Make a Dent?
In the shadow of China’s largest shopping festival, Double 11, the year-end shopping bonanza, Double 12, has struggled to retain its relevance. Read More
