Li Jiaqi
When China’s KOLs Become Brands
Many of China’s KOLs have massive channels to amplify their voices. Jing Daily analyzes how four livestreamers are extending their brand. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Four
As gaming goes mainstream, players include members of the crucial higher-income demographics, and brands across the consumer spectrum are taking note. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Two
In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read More
Shanghai Fashion Week Stays Ahead Of Rivals
Shanghai Fashion Week returns as a physical extravaganza with ramped-up B2C events, such as a livestream featuring Viya and lipstick king Li Jiaqi. Read More
Is China Killing off its “Little Fresh Meat”?
Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read More
What Are The Vulnerable Luxury Sectors In China?
Surprisingly, some luxury brands are scoring big in China post-COVID-19. But rising local brands in specific sectors could upend their trajectories. Read More
The ‘He Economy’ Is Luxury’s Next Big Thing
China’s male luxury consumer market is changing, but it’s also becoming more nuanced. Jing Daily looks at some ways to decode this booming category. Read More
The Luxury Brand Playbook for 2021: Copying What Works in China
The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Read More
Has Luxury Found A Savior In China’s New Pet Craze?
With China entering an age of “Nekonomics,” luxury brands are vying to win in this new pet economy. But can they touch animal-lovers’ hearts? Read More
Should Luxury Tap Into China’s Booming Pet Economy?
From collaborations with celebrity pets to pet lifestyle products, luxury’s pet potential is huge in China — and certainly goes beyond pet accessories. Read More
