Li Jiaqi
Lipstick King’s All Girls’ Offer 2 Is Here. Can It Help Brands Win The Double 11 Battle?
The second season of Li Jiaqi’s hit reality show — All Girls’ Offer — has started airing. Here’s why brands should tune in to the bargaining series. Read More
The Instability Of China’s Top Livestreamers Could Be A Blessing In Disguise
Over the last year, some of China’s most influential livestreamers went silent, only to reappear in recent months. Could this actually be good for labels? Read More
5 Tips For KOL Collaborations In China
Collaborating with celebrities and KOLs is a popular way for brands to leverage vast fan bases, reach new audiences, and ultimately spur revenue. Read More
Struggling In The West, Livestreaming E-Commerce Is A Luxury Sales Driver In China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China. Read More
The Logic of Livestreaming in China Is Changing: What Does It Mean for Luxury?
Despite the clear opportunity for brands to leverage livestreaming e-commerce, the nature of the format is changing rapidly Read More
What is New Oriental And Can It Crack China’s Beauty Livestream Industry?
Oriental Select, New Oriental’s livestream ecommerce arm, has gone viral in China for its educational content. But can it now succeed at selling beauty? Read More
4 MCNs You Need to Know in China
Behind every successful KOL, there stands a mighty MCN company. How can international luxury brands leverage these agent-led businesses to generate sales? Read More
Can the ‘Lipstick King’ Help Tencent Huiju Luxury Reach an Audience?
Tencent Huiju Luxury has joined hands with top livestreamer Austin Li. But will it help the fledgling e-commerce platform? Read More
Think You Know How To Sell Hard Luxury to China’s Gen Z? Think Again.
The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury. Read More
Does Decentralized Commerce Have a Future in China?
China’s Web3 environment is shaping up to be a very unique place, meaning its application for e-commerce is likely to differ from that in western countries. Read More
