Li Jiaqi
Has Livestream Selling Peaked in China?
The total turnover and gross merchandise value of the top Chinese livestreamers plunged in July. What’s it mean for the future of livestream selling? Read More
Why Chanel’s Big Chinese TV Snub Should Concern Any Luxury Brand
With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Read More
Will Virtual Livestreamers Replace Humans In China?
Virtual livestreamers have done well with anime and gaming-loving Gen Zers on Chinese e-commerce platforms. But can brands leverage this new medium? Read More
How Brands Can Take Advantage Of The Male Beauty Boom In China
The upward trend of male beauty products in China shows how the idea of masculinity is changing, and younger Chinese men are now open to trying cosmetics. Read More
Celebrity Endorsements Are Drastically Changing In China
Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More
Five Luxury Brands That Are Winning 520 Day In China
To capitalize on the consumption rebound in China’s market right now, luxury brands are spending more than usual on their 520 marketing campaigns this year. Read More
Will CEO Livestreaming Work For Luxury Brands?
Some CEOs of major Chinese businesses are now hosting livestreaming sessions, but could this work for Western luxury brand CEOs as well? Read More
Perfect Diary: Strategies For Winning The Chinese Beauty Market
Local beauty brand Perfect Diary is now a challenger to the international industry giants in China. Jing Daily looks at the strategies that got them there. Read More
Does a Lack of Options Mean AR Is Here To Stay?
AR is being touted as a remedy for brands and retailers during the COVID-19 outbreak, but what will it do for Chinese shoppers in a post-pandemic era? Read More
How Perfect Diary’s Puppy Marketing Broke The China Internet
We analyze digital luxury initiatives from Prada, Perfect Diary, and Helena Rubinstein. Read More
