Li Jiaqi
8 Ways E-commerce Influencers Court Consumers in China
Influencers are a powerful linking role in the e-commerce sales funnel, but it’s important to understand the variety of formats and techniques they use. Read More
The New Generation of C-Beauty
C-beauty (Chinese beauty) products used to be considered low-priced alternatives to top-shelf international brands — but no longer. Read More
What Brands Needed to Know About KOLs in 2019
KOLs have changed the face of marketing in China, so you should be aware of the big KOL luxury happenings that affected the Chinese market this year. Read More
The Risk in China’s Huge Influencer Economy
China’s influencer economy has become a powerful force, but does this relatively new field have a viable future, or is it a passing fad? Read More
The Live-Stream “Incident” that Rocked China’s KOL Market
KOLs are making a killing in China by promoting all kinds of brands, but they should be careful about testing what they promote before live-streaming it. Read More
