Li Jiaqi

With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Read More

Virtual livestreamers have done well with anime and gaming-loving Gen Zers on Chinese e-commerce platforms. But can brands leverage this new medium? Read More

The upward trend of male beauty products in China shows how the idea of masculinity is changing, and younger Chinese men are now open to trying cosmetics. Read More

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More

To capitalize on the consumption rebound in China’s market right now, luxury brands are spending more than usual on their 520 marketing campaigns this year. Read More

Some CEOs of major Chinese businesses are now hosting livestreaming sessions, but could this work for Western luxury brand CEOs as well? Read More

Local beauty brand Perfect Diary is now a challenger to the international industry giants in China. Jing Daily looks at the strategies that got them there. Read More

AR is being touted as a remedy for brands and retailers during the COVID-19 outbreak, but what will it do for Chinese shoppers in a post-pandemic era? Read More

We analyze digital luxury initiatives from Prada, Perfect Diary, and Helena Rubinstein. Read More

After Hermès launched its widely anticipated line of lipsticks, China’s top beauty influencer, Li Jiaqi, gave the line a scathing review. Here's why. Read More