Li Jiaqi
Florasis Premieres New Animation for Chinese Valentine’s Day
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
4 Key Takeaways From the Jing Daily x Wunderman Thompson Report – Transcendent Retail: APAC
The past 18 months have witnessed an evaporation of the borders separating markets and media, accelerating retail’s march towards digitalization. Read More
Can Shushu/Tong Go Global?
Known for its feminine yet quirky style, Chinese designer brand Shushu/Tong has blown up in China. Now, it’s eyeing the global market. Read More
Is Shanghai the New Beauty Capital?
This year, a number of initiatives, store openings, and digital innovations located in Shanghai suggest the city’s growing allure to beauty leaders. Read More
Six Brand Collaborations Chinese Consumers Loved in May
Our picks for the best brand collaborations in May 2021, including Maserati x CANOTWAIT, Li Jiaqi x Tmall, and Jason Wu x Wendy Yu. Read More
The Limits of Luxury Livestreaming
A year of COVID-fueled lockdowns led to the use of livestreaming to reach Chinese consumers, but luxury brands must do it right. Read More
The 5 Best Luxury Campaigns For China’s 520 Day
520 Valentine’s Day has become a go-to marketing occasion for luxury players that want to remain unique and relevant to local shoppers. Read More
How Brands Can Monetize Male Beauty In China
Local brands are dominating China’s $1.9 billion skincare market. In order to gain market share, what can international brands learn from them? Read More
Why Livestreaming May Not Be For Every Luxury Brand
E-commerce livestreaming has attracted enormous buzz for its potential to drive sales in the current environment as well as in the post-coronavirus future. Read More
Everybody Wants To Be The Next Li Jiaqi
China forges ahead in the creation of a sophisticated, regulated livestreaming sector that now tops the wish list of young Chinese jobseekers. Read More
