li bingbing
Chinese Celebrity and the Soft Power Machine
In an article from our partner site China Film Insider, two British academics take an in-depth look at the ways in which celebrity, state power, and branding are interconnected in China. Read More
Li Bingbing Teams up with Celebs to Fight Rhino Horn Demand in China
A new pro-bono campaign by OgilvyOne Beijing and Wild China enlists Li Bingbing and other Chinese stars to teach China that rhino horns aren't luxury items. Read More
What China’s ‘Wedding of the Year’ Says About Luxury Branding in 2015
Top Chinese stars Huang Xiaoming and Angelababy were joined by 600 of their closest friends at the Shanghai Exhibition Center for a wedding extravaganza packed with product placement opportunities. Read More
Report: Chinese Films are (Still) Flopping with Global Audiences
A new survey by a Chinese research firm finds that apart from kung-fu movies, China's film industry is struggling to produce blockbusters that resonate abroad. Read More
Interview: A-List Stylist Mix Wei Talks Chic Celebs And Chinese Brands
The stylist to the likes of Gong Li, Zhang Ziyi, and Shu Qi discusses Chinese celebrities' increasingly fashion-savvy mindsets. Read More
Interview: Elisabeth Koch Is China’s Milliner To The Stars
If you've seen celebrities such as Zhang Ziyi, Shu Qi, or Li Bingbing wearing a designer hat recently, it's likely a creation of Beijing-based milliner Elisabeth Koch. Read More
Gucci Takes Shanghai: Luxury House Holds China Events, Taps Actress Li Bingbing
A superstar at home and a veteran of the American talk show circuit, Chinese actress Li Bingbing is now taking on her newest role as the face of Gucci's accessories ad campaign. Read More
China News Roundup: G.O.D. Taunts D&G, Jackie Chan Jets, Grey Goose Says “I Do” In Beijing
A roundup of news coming out of China this week, from one Hong Kong retailer's response to D&G's photo fiasco to Jackie Chan's role in building Embraer's brand and Grey Goose's big-screen debut in Beijing. Read More
