LGBTQ+
Haircare Brand Amika Taps Shanghai’s Underground Voguing Community
New York-born brand Amika has launched a campaign with Voguing Shanghai, the first voguing and ballroom culture platform in the mainland and a LGBT haven. Read More
Professor Jimmy Choo -Approved Designer Patrick McDowell On Brand Collaboration
As an advocate of sustainability and LGBTQIA+ support, Jimmy Choo-approved Patrick McDowell has built collaboration into his business strategy. Read More
How To Make Pride Marketing Campaigns Work In China
Navigating LGBTQ culture is complicated in China. How can brands be aware of local “rainbow marketing” taboos yet still stay authentic to the community? Read More
What’s Behind China’s E-boy Trend
Overview The “e-girl” and “e-boy” trend became mainstream knowledge in the West when TikTok gained popularity with Gen Z in 2018. Standing for “electronic,” the “e-” persona is nothing new.… Read More
Luxury’s Guide to Navigating Censorship in China
In a China keen to promote traditional culture and values, here are the dos and don'ts for Western labels navigating Chinese rules and taboos. Read More
What’s the Cost of WeChat Deleting University LGBTQ Accounts?
WeChat has deleted dozens of LGBT accounts run by Chinese university students. How will this move hurt China’s LGBT community — and WeChat itself? Read More
Maison Margiela Exhibits Its House Legacy At Shanghai Popup
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How Luxury Brands Can Ally China’s Rising Creative Communities
In post-lockdown China, three dynamic groups — gamers, LGBTQ+, and outdoor sports — have ballooned in popularity. But can luxury brands woo them? Read More
Burberry Reports First Gains After Pandemic Drop
Burberry has seen recovering store sales, which jumped from a 45 percent decline over the first quarter to just a 6 percent loss in the second. Read More
Gen-Z Conservatism Is Changing Fashion In China
A global pandemic and a 21st-century cold war have forced China to become conservative and look inward, including when it comes to fashion. Read More
