LGBTQ+
What’s the Cost of WeChat Deleting University LGBTQ Accounts?
WeChat has deleted dozens of LGBT accounts run by Chinese university students. How will this move hurt China’s LGBT community — and WeChat itself? Read More
Maison Margiela Exhibits Its House Legacy At Shanghai Popup
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How Luxury Brands Can Ally China’s Rising Creative Communities
In post-lockdown China, three dynamic groups — gamers, LGBTQ+, and outdoor sports — have ballooned in popularity. But can luxury brands woo them? Read More
Burberry Reports First Gains After Pandemic Drop
Burberry has seen recovering store sales, which jumped from a 45 percent decline over the first quarter to just a 6 percent loss in the second. Read More
Gen-Z Conservatism Is Changing Fashion In China
A global pandemic and a 21st-century cold war have forced China to become conservative and look inward, including when it comes to fashion. Read More
Stella McCartney’s New Unisex Line Only Features Chinese Creators
Stella McCartney’s campaign for her new line is a testament to the growing global importance of social change and young Chinese consumers. Read More
Do Chinese Millennials Want Diversity in Fashion Ads?
While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change. Read More
Op-Ed: Will Your Brand Be On The Right Side Of History?
Both Covid-19 and anti-racism protests have been a wake-up call to business leaders to get on the right side of history, and CSR can help them do that. Read More
How to Talk About LGBTQ+ in China in 2020
Navigating China's ambiguity towards LGBTQ+ issues is not easy for global brands. But fashion has always been the agents of change. Read More
