LGBTQ+
How Luxury Brands Can Ally China’s Rising Creative Communities
In post-lockdown China, three dynamic groups — gamers, LGBTQ+, and outdoor sports — have ballooned in popularity. But can luxury brands woo them? Read MoreBurberry Reports First Gains After Pandemic Drop
Burberry has seen recovering store sales, which jumped from a 45 percent decline over the first quarter to just a 6 percent loss in the second. Read MoreGen-Z Conservatism Is Changing Fashion In China
A global pandemic and a 21st-century cold war have forced China to become conservative and look inward, including when it comes to fashion. Read MoreStella McCartney’s New Unisex Line Only Features Chinese Creators
Stella McCartney’s campaign for her new line is a testament to the growing global importance of social change and young Chinese consumers. Read MoreDo Chinese Millennials Want Diversity in Fashion Ads?
While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change. Read MoreOp-Ed: Will Your Brand Be On The Right Side Of History?
Both Covid-19 and anti-racism protests have been a wake-up call to business leaders to get on the right side of history, and CSR can help them do that. Read MoreHow to Talk About LGBTQ+ in China in 2020
Navigating China's ambiguity towards LGBTQ+ issues is not easy for global brands. But fashion has always been the agents of change. Read More