lgbt
Inclusive Marketing Matters in China
Luxury can’t avoid the increasing significance of diversity. In China, an increasing number of brands have embedded it within their marketing. Read More
China Bans Effeminate Men and Abnormal Esthetics From TV
China’s male idols are on the chopping block once again as authorities ban “sissy men” on TV. What will brands do with their pretty ambassadors? Read More
How Global Luxury Retailers Entice Chinese Shoppers
Jing Daily highlights three China-oriented solutions that have been successfully implemented by international luxury retail disruptors post-pandemic. Read More
China’s LGBT Trust Can’t Be Bought
During Pride month, Jing Daily looks at China’s LGBT community and ways for luxury to support its members. Read More
Dior’s Embrace of China’s Adored Transgender Icon Is A Win
While other luxury brands are struggling with their ambassadorial announcements, how did Dior’s appointment of transgender icon Jin Xing work? Read More
How Local Beauty Retailers Are Transforming Luxury Brand Entry into China
New and niche beauty brands looking to strengthen their hold in the Chinese luxury market must learn to trust in omnichannel partnerships. Read More
The $900 Billion Missed Opportunity: China’s LGBTQ+ Market
As China's LGBTQ+ movement gains momentum, luxury brands in support of the community could benefit from one of the world's most affluent, emerging markets. Read More
Marriage Equality Ruling Set to Boost Chinese Tourism in the United States
As same-sex marriage remains illegal in China, more Chinese couples are taking advantage of marriage equality rights in the United States. Read More
West Hollywood Welcomes China’s Globe-Trotting LGBT Community With ‘We Do’ Campaign
Alibaba's "We Do" campaign supporting marriage for Chinese LGBT couples teams up with West Hollywood for its Pride celebrations. Read More
China’s Businesses Get Savvy About LGBT Community’s $300 Billion Spending Power
Companies like Alibaba are light-years ahead of the Chinese government when it comes to showing support for China's LGBT community. Read More
