lgbt china
Will Perfect Diary’s Celebrity Endorsement Approach Pay Off?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Fresh, NEIWAI, and Perfect Diary. Read MoreThe $900 Billion Missed Opportunity: China’s LGBTQ+ Market
As China's LGBTQ+ movement gains momentum, luxury brands in support of the community could benefit from one of the world's most affluent, emerging markets. Read MoreChina’s LGBT Consumers: How Luxury Can Tap Into a $300 Billion Market
The massive spending power of China’s 70 million-strong LGBT population presents a significant opportunity for luxury brands that show their support for the community. Read More