levi’s
Unzipping China’s Denim Opportunity
The Chinese jeans market is forecasted to reach $13.4 billion and should become the world’s largest consumer of denim clothing by 2023. Read More
Feng Chen Wang Redesigns Sustainability at LFW
Feng Chen Wang’s latest collection debuted at London Fashion Week’s digital event hints at a new ethical awareness from China’s lauded menswear designer. Read More
10 Hip Sportswear Gifts for the Year of the Monkey
Year of the monkey items take over China's streetwear fashion scene with trendy sneakers, high-end sweatshirts, and luxury headphones. Read More
ASOS Hopes To Launch Chinese-Language Site “Within A Year”
The battle for China's burgeoning e-commerce devotee is set to get even more intense, as fast-growing British online fashion retailer ASOS plans to launch a Chinese-language site within the next… Read More
Chinese E-Commerce Giant Tmall Woos American Brands
Tmall recently embarked on its first U.S. tour, hitting Chicago, Detroit, Atlanta and Seattle in search of new business opportunities and retail partnerships. Read More
7 For All Mankind Launches In Macau As China’s Premium Denim Market Heats Up
While premium denim brands have had a more difficult time in previously booming markets like the United States, a growing number have found a receptive audience in China. Read More-
Confusion On Brand Origin Reigns Among Chinese Consumers
Not only are do widespread misunderstandings about product and brand origin abound in China, but brands that actually are foreign often ignore or misinterpret consumer demand. Read More -
Levi’s Launches Asia-Focused dENiZEN Brand In Shanghai
Initially targeting younger consumers in China, Singapore and South Korea, Levi's officially launched its new brand, dENiZEN, today at a press event in Shanghai. Read More -
Luxury Giants “Burning Bridges” With Chinese Partners
Last month, Burberry became the latest fashion house to buy out its Chinese franchises in an effort to unify its brand identity, and in recent years top brands like Dunhill… Read More -
China’s “8 Most Overrated” Brands
In addition to the "Top 8 brands that are overrated by Chinese people," a new Hexun article includes an interesting checklist of what the author feels constitutes a "true" luxury… Read More
