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Chinese Companies Journey To The West
Experts on this week's episode of Thoughtful China say it's no longer a question of whether Chinese companies can make it overseas, but one of "how" and "why." Read More
Quote Of The Day: Ashton Kutcher ‘An Actual Product Engineer’
“I’m an actual product engineer, and I know that’s hard for people to understand..." Read More
Brands Need To Cater To China’s New “Emo-sumer”
An increasingly important trend that can't be ignored by brands and marketers in China is the growing individualism emerging among the country's younger consumers. Read More-
Product Placement: China’s New, Controversial Frontier For High-End Marketing
Product placement in Chinese television shows and films is becoming more overt and moving beyond the occasional soda can and further up the value chain, particularly as project budgets (and… Read More
