legoland
China’s Theme Park Market to Overtake Japan, United States
China's theme park market is set to become the world's largest by 2020, but overseas brands are poorly positioned to benefit from most of the growth. Read More
Film Looms Large in Lego’s China Business Interests
As China's role as a "core market" for Lego is spotlighted thanks to Ai Weiwei, the country's heavily censored film industry has a large role to play in the brand's… Read More
