Lefty
Move Over K-Pop, C-Pop Is Hitting High Numbers
New data highlights the marketing potential of Chinese celebrities during fashion month. From actor Xiao Zhan to singer Liu Yuxin, fans were hooked. Read More
NYFW Shows How Social Media Success Differs Globally Vs. In China
Celebrity-packed front rows aren’t always enough to make a splash in China. Which American names generated the most earned media value at home and abroad? Read More
China’s Verdict On Fashion Week Has Never Been More Important
The recent menswear season was a highly anticipated event, taking some of the biggest names in luxury to London, Florence, Milan, and Paris. Read More
China’s Verdict on Men’s Fashion Weeks
The Spring 2023 menswear schedule has drawn to a close but what’s the China verdict? Read Lefty’s exclusive report on which luxury names stole the show. Read More
