League of Legends
Can Luxury Reach Gen Z With Anime?
For China’s Gen Zers, dressing up as virtual characters is now mainstream. But can luxury strike gold by mining this growing pastime? Read More
Luxury Brand Rivalries Heat Up During Chinese Valentine’s Day
This year’s Chinese Valentine’s Day has become a peak selling moment as luxury brands look to leverage the rapid recovery of China’s market. Read More
Chanel Spent Most on Chinese Print Advertising in October & More
While traditional media advertising spending is declining overall, Chanel increased their print spending in October 143% month-on-month. Read More
What Brands Can Learn From Audi/Infiniti Ad Flop & More
This week's Headlines from China: how Audi resolved a crisis PR with grace and received positive social buzz among Chinese netizens. Read More
Why Luxury Brands Should Care About Online Gaming in China
Online gaming isn't just popular in China — it's a way of life — and now luxury brands are looking at video games as a new marketing arena. Read More
