League of Legends

This year’s Chinese Valentine’s Day has become a peak selling moment as luxury brands look to leverage the rapid recovery of China’s market. Read More

While traditional media advertising spending is declining overall, Chanel increased their print spending in October 143% month-on-month. Read More

This week's Headlines from China: how Audi resolved a crisis PR with grace and received positive social buzz among Chinese netizens. Read More

Online gaming isn't just popular in China — it's a way of life — and now luxury brands are looking at video games as a new marketing arena. Read More