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What the World Needs to Learn From Chinese Content Commerce: Part Four
As gaming goes mainstream, players include members of the crucial higher-income demographics, and brands across the consumer spectrum are taking note. Read More
These Global Brands Are Conquering The Virtual World
In today’s post-pandemic reality, the virtual realm offers limitless and safe ways for luxury houses to connect with consumers in China and beyond. Read More
4 Ways Luxury x Esports Will Win Over China’s Gen Zers
Esports growth has seen unprecedented momentum in China lately. Here are some ways luxury brands can tap into this booming youth market. Read More
Can Luxury Reach Gen Z With Anime?
For China’s Gen Zers, dressing up as virtual characters is now mainstream. But can luxury strike gold by mining this growing pastime? Read More
Luxury Brand Rivalries Heat Up During Chinese Valentine’s Day
This year’s Chinese Valentine’s Day has become a peak selling moment as luxury brands look to leverage the rapid recovery of China’s market. Read More
Chanel Spent Most on Chinese Print Advertising in October & More
While traditional media advertising spending is declining overall, Chanel increased their print spending in October 143% month-on-month. Read More
What Brands Can Learn From Audi/Infiniti Ad Flop & More
This week's Headlines from China: how Audi resolved a crisis PR with grace and received positive social buzz among Chinese netizens. Read More
Why Luxury Brands Should Care About Online Gaming in China
Online gaming isn't just popular in China — it's a way of life — and now luxury brands are looking at video games as a new marketing arena. Read More
