League of Legends
Fashion’s new VIPs: Why luxury brands are courting gamers
Gamers are having their moment with an industry valued at $188 billion and growing. How are luxury brands ramping up efforts to court this new swag-hungry consumer demographic? Read More
Netizens talk Givenchy x Mr Bags and Clot x Supreme, plus more: China collabs of the week
China’s seen some huge brand collaboration announcements this week, with competitors colliding, a trending KOL-led China-exclusive luxury drop and a massive gaming sportswear crossover. Read More
The final Nike x Clot, plus Rap of China and League of Legends: China Collabs of the Week
Clot and Nike announce their final sneaker, local KOL-led fashion brand Lavaland enters the rap scene, and Staffonly and ‘League of Legends’ open a Shanghai pop-up. Read More
Diesel Taps Chinese E-Sports, Harrods x Labelhood, And Maison Margiela’s CNY Gift Wrap: China Collabs Of The Week
With the Lunar New Year approaching, global brands are going local, from Diesel tapping esports to Harrods working with Chinese fashion incubator Labelhood. Read More
Nike Taps Its First Esports Player, China’s League of Legends Pro Uzi
Nike has sparked online buzz among the Chinese esports community due to its partnership with pro League of Legends player Uzi. Read More
Tiffany Levels Up With League Of Legends Partnership
Tiffany & Co. is putting a luxury spin on the League of Legends World Championship trophy. Will the play for esports fans pay off? Read More
Beauty and Gaming: A Collabs Match in Heaven
Jing Daily’s monthly China Collabs column looks at gaming and beauty partnerships, including local cosmetic brand OSM’s team-up with Honor of Kings. Read More
Luxury’s Battle For The Metaverse
Opinions on the definition of the metaverse may vary, but one thing is certain: It’s here. What role will China play in its adoption? Read More
5 Ways Luxury Brands Can Win Over The FOMO Generation
The need to follow trends is not new, but FOMO stirs strong emotions that allow luxury brands to tap into always-connected Gen Zers. Read More
5 Tips For Launching Successful Popups In China
International luxury players must communicate their brand values through dynamic scenarios now that their rivalry with domestic luxury retail has escalated. Read More
