leaf greener
Menswear Is The Hot Womenswear Trend In China
Young Chinese women are now adopting men’s fashion as the latest trend, which is called “Mengmei Style.” But can luxury brands seize this opportunity? Read More
How Luxury Brands Should Measure Influencer ROI
Using scientific methodologies, Kantar China created a new approach for brands to measure their increasing spending on influencers. Read More
Is the Fashion Designer ‘Cult of Personality’ to Blame for the D&G Mess?
The recent Dolce & Gabbana misstep is a leadership issue that should alert luxury brands to reconsider their relationship with celebrity designers. Read More
A Day in the Life of Chinese Fashion Influencer Leaf Greener at Fashion Week
Here is a behind-the-scenes peek at a day in the life of the Chinese fashion influencer Leaf Greener during New York Fashion Week. Read More
The Devil WeChats About Prada — The Threat of China’s Celebrity Fashion Editors
As social media celebrity booms in China, fashion magazine publishers feel more threatened by their own fashion editors than by rival titles. Read More
7 China Luxury Influencers You Need to Follow on Instagram
As part of our year-end coverage, we're listing some of the top fashion bloggers and Instagram celebrities who have been on our radar in 2015. Read More
Global Message, Local Channels: Tory Burch’s Content Marketing Strategy Extends to China
As more luxury brands embrace online content marketing, Tory Burch's creative director Honor Brodie shares her thoughts on reaching a Chinese audience through this medium. Read More
