lanvin
Chinese Owners Bring International Brands to Double Down on the Market
With an inward-facing consumer market, international brands acquired by Chinese companies have intensified their focus on in-country marketing activities. Read More
Is Celebrity Endorsement Enough For Brands To Elevate Their China Approach?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lanvin, Blank Me, and Swarovski. Read More
Is Outdoor Brand Arc’teryx Quietly Pivoting to a “China First” Strategy?
How much Amer Sports and Arc’teryx will change under Chinese leadership? China is shifting from an important market to the most important market. Read More
Secoo’s CEO Brings The High-End Lifestyle Online
Secoo's founder Li Rixue went from authenticating luxury products to selling them on his booming e-commerce site—now he’s sharing his secrets to success. Read More
Lanvin’s Tech-Minded Interim CEO Joann Cheng on the Future of Fashion
While self-quarantining in Shanghai, Fosun Fashion’s chairwoman Joann Cheng discussed with Jing Daily about her new role as Lanvin’s interim CEO. Read More
Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis
COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
At Paris Fashion Week, Brands Tap Online Celebrity Power
Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More
Lanvin Broadcasts Paris Show in VR with Chinese Partner iQiyi & More
Lanvin's FW 2020 runway show was broadcast on Wednesday, using virtual reality technology to Chinese audiences with the help of Iqiyi, a video platform. Read More
What Brands Should Have Learned About China in 2019
Here are the most important market trends from China this past year, despite an economic slowdown, Hong Kong protests, and the U.S.-China trade war. Read More
Will Overseas Luxury Acquisitions Slow in 2020
With Chinese companies spending the last decade acquiring international brands, it’s looking likely that 2020 may mark a turning point for overseas M&A. Read More
