lanvin
How Brands Celebrated Mother’s Day in China
Many luxury brands chose to skip over Mother’s Day in favor of gearing up for China’s 520 Valentine’s Day. But is this a mistake? Read More
Lanvin Group’s IPO Puts China’s LVMH on the Map
Lanvin Group announced its New York IPO plan via a partnership with Primavera Capital. But can the Shanghai-based luxury group convince investors? Read More
Lanvin Scores Again with Blind-Box Marketing
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Chanel’s Advent Calendar Comes Under Consumer Scrutiny
Chanel launched its first Advent calendar. Yet, netizens called out the brand as the price of the surprise box was much higher than what was in it. Read More
Who Won the Chinese Market at Paris Fashion Week?
The Jing Daily Fashion Week Score stops off at the last of the big four fashion weeks, Paris. But was China represented enough? Read More
Is Pop Mart’s Gravy Train Grinding to a Halt?
China’s collectibles market has exploded over the past decade, driven by millennial and Gen Z demand for limited-edition designer and art toys. Read More
After Kris Wu, Zhang Zhehan Is the Next Luxury Headache in China
Chinese actor Zhang Zhehan is embroiled in a severe political controversy regarding the nation’s war history. What can luxury brands learn from it? Read More
What Luxury Brands Can Learn from Lanvin’s Blind Boxes
Blind boxes are China’s new obsession, so companies from travel agencies to luxury Maison Lanvin are using them to reach local Gen Zers. Read More
Paris Fashion Week Embraces Chinese Talents
Next up, it’s Paris’ turn, as the Jing Daily Fashion Week Score focuses on how brands’ collections resonated with Chinese audiences. Read More
Could Low-End Shein Become the H&M of China?
As TikTok has become an important marketing avenue for brands hoping to tap the spending power of its largely Gen Z audience, few have capitalized quite as well on the… Read More
