lanvin
A Challenging Road Awaits China’s Lanvin Group On Other Side Of IPO
Lanvin Group is taking another step toward a public listing, which could make it the first global luxury fashion group based in China. Will it succeed? Read More
Soaring Sales At LVMH Prove That Luxury Consumers Are A Different Breed
LVMH saw double digit growth in the third quarter thanks to local demand and recovering tourism, reflecting the resilience of the industry. Read More
Celebrities Put Their Might Behind China’s Sustainability Agenda
A sustainability-focused exhibition in Shanghai is showcasing donated pieces from Chinese stars, including model Liu Wen and Chanel ambassador Zhou Xun. Read More
4 Luxury Qixi Campaigns Capturing Hearts In China
This year’s Qixi Festival will be the first V-day celebration since retail shutdowns in the second quarter. How are luxury brands courting Chinese shoppers? Read More
Saint Laurent Unveils ‘Self 07’ Art Series in Shanghai
Saint Laurent joined hands with six photographers in June to present six photography exhibitions around the world, including Shanghai. Read More
What Does China’s Beauty Buying Look Like Post-Lockdown?
Have months of lockdowns hurt China’s beauty consumption? Evidently not, as a new study predicts the market will swell to $15 billion in 2024. Read More
Miu Miu Wants to Build the Next ‘It’ Bag
Miu Miu launched its first advertising campaign centered around a handbag, leveraging the clout of 19 female celebrities. How did it fare? Read More
How Brands Celebrated Mother’s Day in China
Many luxury brands chose to skip over Mother’s Day in favor of gearing up for China’s 520 Valentine’s Day. But is this a mistake? Read More
Lanvin Group’s IPO Puts China’s LVMH on the Map
Lanvin Group announced its New York IPO plan via a partnership with Primavera Capital. But can the Shanghai-based luxury group convince investors? Read More
Lanvin Scores Again with Blind-Box Marketing
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
