lanvin
Is Outdoor Brand Arc’teryx Quietly Pivoting to a “China First” Strategy?
How much Amer Sports and Arc’teryx will change under Chinese leadership? China is shifting from an important market to the most important market. Read More
Secoo’s CEO Brings The High-End Lifestyle Online
Secoo's founder Li Rixue went from authenticating luxury products to selling them on his booming e-commerce site—now he’s sharing his secrets to success. Read More
Lanvin’s Tech-Minded Interim CEO Joann Cheng on the Future of Fashion
While self-quarantining in Shanghai, Fosun Fashion’s chairwoman Joann Cheng discussed with Jing Daily about her new role as Lanvin’s interim CEO. Read More
Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis
COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
At Paris Fashion Week, Brands Tap Online Celebrity Power
Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More
Lanvin Broadcasts Paris Show in VR with Chinese Partner iQiyi & More
Lanvin's FW 2020 runway show was broadcast on Wednesday, using virtual reality technology to Chinese audiences with the help of Iqiyi, a video platform. Read More
What Brands Should Have Learned About China in 2019
Here are the most important market trends from China this past year, despite an economic slowdown, Hong Kong protests, and the U.S.-China trade war. Read More
Will Overseas Luxury Acquisitions Slow in 2020
With Chinese companies spending the last decade acquiring international brands, it’s looking likely that 2020 may mark a turning point for overseas M&A. Read More
Could the Sleeping Beauty Lanvin be Woken up This Time?
Four years and three designers later, Lanvin, the 130-year-old French fashion brand, has finally returned with new blood. Read More
What Chinese Investors Don’t Get When Buying European Luxury Brands
Leveraging and maintaining prestige is something that requires a special combination of long-term vision, passion, integrity, and the strength not to compromise the brand vision. Read More
