lanvin
Paris Fashion Week Embraces Chinese Talents
Next up, it’s Paris’ turn, as the Jing Daily Fashion Week Score focuses on how brands’ collections resonated with Chinese audiences. Read More
Could Low-End Shein Become the H&M of China?
As TikTok has become an important marketing avenue for brands hoping to tap the spending power of its largely Gen Z audience, few have capitalized quite as well on the… Read More
Does CIIE Offer Western Luxury Brands A Short Cut To The China Market?
The China International Import Expo is a unique trade fair in luxury where China’s local government officials replace the usual buyers at brand booths. Read More
Chinese Owners Bring International Brands to Double Down on the Market
With an inward-facing consumer market, international brands acquired by Chinese companies have intensified their focus on in-country marketing activities. Read More
Is Celebrity Endorsement Enough For Brands To Elevate Their China Approach?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lanvin, Blank Me, and Swarovski. Read More
Is Outdoor Brand Arc’teryx Quietly Pivoting to a “China First” Strategy?
How much Amer Sports and Arc’teryx will change under Chinese leadership? China is shifting from an important market to the most important market. Read More
Secoo’s CEO Brings The High-End Lifestyle Online
Secoo's founder Li Rixue went from authenticating luxury products to selling them on his booming e-commerce site—now he’s sharing his secrets to success. Read More
Lanvin’s Tech-Minded Interim CEO Joann Cheng on the Future of Fashion
While self-quarantining in Shanghai, Fosun Fashion’s chairwoman Joann Cheng discussed with Jing Daily about her new role as Lanvin’s interim CEO. Read More
Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis
COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
At Paris Fashion Week, Brands Tap Online Celebrity Power
Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More
