Lancôme
Lancôme x The Louvre, plus launches from British designers Vivienne Westwood and Ashley Williams
A Parisian dream by Lancôme and The Louvre. Plus collaborations from two British designers in the lead up to London Fashion Week. Read More
From L’Oréal To Roblox And Web3: The Virtual Future Of Beauty
Thanks to a focus on community-building and consumer engagement, the $57 billion beauty market may be on its way to surpassing luxury in the metaverse. Read More
Soundcheck: Lancôme Tests Podcast Marketing Opportunity In China
Podcasting is one of the most overlooked content formats in China. Why did the premium beauty brand bet on it to promote its eye cream? Read More
Choosing The Right Social Media Platform For Your Fashion Or Beauty Campaign
KOL campaigns are an essential part of marketing. But understanding which platforms have the biggest ROI for your product can make a big difference. Read More
Why Bearbrick’s Collab Magic Is Still Winning Over China
Bearbricks have become the go-to partner for a diverse roster of brands, from Jimmy Choo to Andy Warhol. What makes the Medicom Toy figurine so special? Read More
Can L’Oréal Conquer Beauty’s Next ‘Blue Ocean’?
L’Oréal is entering China’s beauty device market through its luxe division, Lancôme. Is this an attempt to march into the beauty industry's "blue ocean"? Read More
Lancôme Nets $1.5 Million in 10 Days on Douyin
Over 10 days in May, luxury beauty brand Lancôme had sales in excess of around $1.5 million on China’s short video platform Douyin. Read More
How Has China’s Zero-COVID Policy Affected Global Travel Retail?
Most countries have reopened since COVID-19 began, but China's zero-tolerance pandemic policy remains in place. How will that affect luxury travel retail? Read More
Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers
During the pandemic, most brands had already launched Douyin or WeChat channels. But now there’s another platform they cannot ignore: Bilibili.com. Read More
Will Luxury Brands Stand By Idol Kris Wu After Teen Sex Allegations?
Chinese Canadian pop star Kris Wu is embroiled in sexual assault allegations. How will luxury brands respond to the scandal? Read More
