Lancôme
Is China Killing off its “Little Fresh Meat”?
Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read More
Using Red In Your CNY Campaign? Here’s How To Avoid Clichés
Luxury brands often botch their China marketing by using the culturally-loaded color red incorrectly. Yet, there are ways to use the color appropriately. Read More
LANCÔME Travel Retail Asia Pacific Zeros in on Hainan
In November, Hainan has also seen other L’Oréal-owned brands and entities launching campaigns with China Duty Free Group, a state-owned duty-free retailer. Read More
What Chinese Online Platform Is Right For Your Luxury Brand?
With Chinese consumer growth booming, more luxury brands are investigating China’s social commerce platforms. But what are the differences between them. Read More
L’Oréal Holds Tight As China Keeps Up Growth
L’Oréal is expected to outperform the beauty market and return to growth thanks to China’s sharp recovery and e-commerce growth in the first half of 2020. Read More
Douyin Beauty Industry Report
The new Douyin Beauty Industry Report 2020 shows the platform is increasingly becoming a good marketing channel for beauty and cosmetics brands. Read More
Celebrity Endorsements Are Drastically Changing In China
Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More
How Is JD’s 618 Grand Promotion Faring?
JD.com’s 618 Grand Promotion event is seeing big spending on essential products — but also luxury investment pieces. Jing Daily explains why. Read More
The Secrets of Top-Selling Chinese Beauty Brands
As Chinese consumers grow less enthusiastic about global beauty brands, emerging domestic players are gaining market share? But how? Read More
Worry-Free Strategies Luxury Brands Can Learn From China
Western luxury brands can learn from the rise of the worry-free narrative in China, helping them better navigate the crisis and connect with consumers. Read More
