Lancôme
Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers
During the pandemic, most brands had already launched Douyin or WeChat channels. But now there’s another platform they cannot ignore: Bilibili.com. Read More
Will Luxury Brands Stand By Idol Kris Wu After Teen Sex Allegations?
Chinese Canadian pop star Kris Wu is embroiled in sexual assault allegations. How will luxury brands respond to the scandal? Read More
L’Oréal Propelled By Gains In Asia Pacific
L’Oréal’s brick-and-mortar and e-commerce investments in the Mainland seem to have paid off, particularly for the French group’s luxury division. Read More
Size Doesn’t Matter: The Allure of Beauty Samples in China
The beauty industry has long relied on samples to hook customers, and China's young consumers want innovative ways to try out new products. Read More
Is China Killing off its “Little Fresh Meat”?
Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read More
Using Red In Your CNY Campaign? Here’s How To Avoid Clichés
Luxury brands often botch their China marketing by using the culturally-loaded color red incorrectly. Yet, there are ways to use the color appropriately. Read More
LANCÔME Travel Retail Asia Pacific Zeros in on Hainan
In November, Hainan has also seen other L’Oréal-owned brands and entities launching campaigns with China Duty Free Group, a state-owned duty-free retailer. Read More
What Chinese Online Platform Is Right For Your Luxury Brand?
With Chinese consumer growth booming, more luxury brands are investigating China’s social commerce platforms. But what are the differences between them. Read More
L’Oréal Holds Tight As China Keeps Up Growth
L’Oréal is expected to outperform the beauty market and return to growth thanks to China’s sharp recovery and e-commerce growth in the first half of 2020. Read More
Douyin Beauty Industry Report
The new Douyin Beauty Industry Report 2020 shows the platform is increasingly becoming a good marketing channel for beauty and cosmetics brands. Read More
