Lancôme
Soundcheck: Lancôme Tests Podcast Marketing Opportunity In China
Podcasting is one of the most overlooked content formats in China. Why did the premium beauty brand bet on it to promote its eye cream? Read More
Choosing The Right Social Media Platform For Your Fashion Or Beauty Campaign
KOL campaigns are an essential part of marketing. But understanding which platforms have the biggest ROI for your product can make a big difference. Read More
Why Bearbrick’s Collab Magic Is Still Winning Over China
Bearbricks have become the go-to partner for a diverse roster of brands, from Jimmy Choo to Andy Warhol. What makes the Medicom Toy figurine so special? Read More
Can L’Oréal Conquer Beauty’s Next ‘Blue Ocean’?
L’Oréal is entering China’s beauty device market through its luxe division, Lancôme. Is this an attempt to march into the beauty industry's "blue ocean"? Read More
Lancôme Nets $1.5 Million in 10 Days on Douyin
Over 10 days in May, luxury beauty brand Lancôme had sales in excess of around $1.5 million on China’s short video platform Douyin. Read More
How Has China’s Zero-COVID Policy Affected Global Travel Retail?
Most countries have reopened since COVID-19 began, but China's zero-tolerance pandemic policy remains in place. How will that affect luxury travel retail? Read More
Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers
During the pandemic, most brands had already launched Douyin or WeChat channels. But now there’s another platform they cannot ignore: Bilibili.com. Read More
Will Luxury Brands Stand By Idol Kris Wu After Teen Sex Allegations?
Chinese Canadian pop star Kris Wu is embroiled in sexual assault allegations. How will luxury brands respond to the scandal? Read More
L’Oréal Propelled By Gains In Asia Pacific
L’Oréal’s brick-and-mortar and e-commerce investments in the Mainland seem to have paid off, particularly for the French group’s luxury division. Read More
Size Doesn’t Matter: The Allure of Beauty Samples in China
The beauty industry has long relied on samples to hook customers, and China's young consumers want innovative ways to try out new products. Read More
