lamborghini

For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More

Tonino Lamborghini produces a variety of products including perfumes and 5-star hotels, and the Chinese market can’t get enough of the “Lambo” lifestyle. Read More

From a knockoff Lamborghini to Alibaba's version of 'Amazon Go,' here are the topics Chinese consumers are buzzing about on social media today. Read More

Netizens lament excessive materialism in China after a Tudou video shows how common it is for some women to jump into an expensive car with a complete stranger. Read More

French automaker DS jumps in on China's crowdfunding craze with an innovative mobile campaign. Read More

Once an ancient Chinese trade route, the Silk Road is now used by the British carmaker for its special promotional tour featuring its customized luxury cars. Read More

A roundup of ongoing digital campaigns on China’s social media, featuring Lamborghini, TAG Heuer, Longchamp, Burberry, and Shu Uemura. Read More

While ultra-luxury automakers such as Ferrari and Lamborghini saw a dent in China sales growth for 2013, their focus on the market remains in high gear with sights on long-term growth potential. Read More

Brands known for high-end bags, cars, or jewelry are increasingly putting their names on a wide range of new ventures in China as they search for the next big source of growth. Read More

We've rounded up the highlights of new reveals slated for this year's Beijing Auto Show, including an array of new hybrids and a special Jackie Chan Lamborghini. Read More