lamborghini
How Luxury Brands Can Earn Green By Going Green In China
Today, nearly all luxury brands have launched sustainability initiatives. But to succeed, they need to become “Greenovators,” not followers. Read More
Why Expensive Luxury Brands are Often Priced Too Low
For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More
‘They’ve Got the Lambo-Mentality’: Tonino Lamborghini CEO on Why China Loves Italian Style
Tonino Lamborghini produces a variety of products including perfumes and 5-star hotels, and the Chinese market can’t get enough of the “Lambo” lifestyle. Read More
Trending in China: Driver of Knockoff Lamborghini in China Stopped by Police
From a knockoff Lamborghini to Alibaba's version of 'Amazon Go,' here are the topics Chinese consumers are buzzing about on social media today. Read More
Viral Lamborghini ‘Pick-Up Artist’ Video Hits A Nerve In China
Netizens lament excessive materialism in China after a Tudou video shows how common it is for some women to jump into an expensive car with a complete stranger. Read More
WeChat Luxury Car Crowdfunding Goes Viral In China
French automaker DS jumps in on China's crowdfunding craze with an innovative mobile campaign. Read More
Rolls Royce Takes Bespoke Cars On China’s Ancient Trade Routes
Once an ancient Chinese trade route, the Silk Road is now used by the British carmaker for its special promotional tour featuring its customized luxury cars. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Lamborghini, TAG Heuer, Longchamp, Burberry, and Shu Uemura. Read More
High-End Automakers Unfazed By China Deceleration
While ultra-luxury automakers such as Ferrari and Lamborghini saw a dent in China sales growth for 2013, their focus on the market remains in high gear with sights on long-term… Read More
Gucci Pastries, Porsche Phones: Luxury Brands Expand Portfolios To Fend Off China Slowdown
Brands known for high-end bags, cars, or jewelry are increasingly putting their names on a wide range of new ventures in China as they search for the next big source… Read More
